Growth Marketing Executive at Interswitch Group

Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organisations on a timely and consistent basis. We started operations in 2002 as a transaction switching and electronic payments processing, and have progressively evolved into an integrated payment services company, building and managing payment infrastructure as well as delivering innovative payment products and transactional services throughout the African continent. At Interswitch, we offer unique career opportunities for individuals capable of playing key roles and adding value in an innovative and fun environment.

We are recruiting to fill the position below:

Job Title: Growth Marketing Executive

Location: Lagos

About the Job

• The incumbent of this role will be working with the Growth Marketing Manager to run experiments across the funnel, improving customer acquisition, conversion rate, and working cross-functionally to execute marketing initiatives.
• It requires building and scaling measurable marketing results through multiplechannels, and in using systematic ways to test experiments and can generate innovative ideas to increase sales.
• As a Growth Marketing Specialist, your job is to find the channels and strategies to drive growth and increase revenue.

Key Responsibilities

• Support Growth Marketing Managerto establish growthstrategies and tacticsto support customerand revenue growth
• Manage and experiment with new user acquisition campaigns, and optimize the funnel
• Develop and executego-to-market strategy and executionof product launchesfor assigned product(s)
• Responsible for testing and refining compelling value propositions for customers
• Work closely with the product owners to identifymarket opportunities and define market leading products
• Market intelligence - be the expert on our customers, who are they, how they buy and their key buying criteria
• Demonstrate understanding of competitors, channels and routes to market. Understand the competitive landscape and how they are positioned
• Regularly report and analyseproduct data to monitor performance and uncover areas for improvement.
• Prepare and present recommendations, reports, and findingsfrom experimental data to supportgrowth marketing decisioning
• Support the development of content required for campaign deliverables (landing pages, product videos, newsletters, battle card, etc.) through internaland/or partner resources

Requirements
Academic Qualification(s):

• Candidates should possess a good First Degree from a reputable institution

Professional Qualification(s):

• Relevant professional qualification will be an added advantage

Experience (Number of relevant years):

• 3+ years’ experience in Growth Marketing, Digital Marketing or Product Marketing
• Experience in Payments, Fintech, eCommerce, B2C or B2B2C a plus
• Knowledge of Google Analytics, Email Marketing, Performance, and Excel
• Prior experiencein performance marketingand running structured growth experiments
• Analytical and metrics-driven
• Excellent written and verbal communications skills and strongpresentation skills

Application Closing Date
Not Specified.