Marketing Associate at Apex Pharmalab

At Apex Pharmalabs, we are committed to delivering reliable healthcare solutions grounded in quality, convenience, and care. From prescriptions to laboratory diagnostics, we provide fast and dependable services tailored to each patient’s needs.

We are recruiting to fill the position below:

Job Title: Marketing Associate

Location: Lagos

Job Summary

• The Marketing Associate will support the execution of marketing initiatives to increase brand awareness, customer traffic, and sales across pharmacy outlets.
• The role involves coordinating in-store and digital marketing activities, supporting promotional campaigns, and working closely with store teams to drive customer engagement and loyalty.

Responsibilities

• Execute marketing campaigns across multiple pharmacy outlets.
• Coordinate and manage in-store promotions, activations, and community health outreach programs
• Execute and monitor specific digital channels (social, website, SMS, WhatsApp, basic ads)
• Work closely with store teams to ensure smooth rollout of promotions and brand consistency.
• Responsible for driving walk-in traffic, repeat visits, and conversions
• Work with store managers to convert first time walk in customers to repeat customers.
• Execution of hyperlocal marketing around each pharmacy location
• Community engagement initiatives (schools, religious centres, estates, SMEs)
• Support partnership initiatives with NGOs, HMOs, and community health organizations
• Track and analyze campaign performance, foot traffic, and sales impact
• Manage relationships with vendors, printers, and activation partners
• Conduct competitor and market analysis and turn insights into actionable recommendations
• Support loyalty programs and customer retention initiatives
• Contribute creative ideas for growth experiments and local marketing tactics

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2–4 years of relevant marketing experience in retail, FMCG, healthcare, or startup environment
• Basic experience with Meta (Facebook/Instagram) and Google ads
• WhatsApp and SMS marketing execution
• Ability to track performance using Excel / Google Sheets
• Understanding of Nigerian retail and healthcare consumer behaviour
• Ability to adapt campaigns to different neighbourhood demographics.
• Strong execution and project coordination skills
• Ability to create basic marketing materials using tools like Canva and brief designers effectively
• Hands-on experience with both offline and digital marketing
• Ability to work independently and collaborate closely with store managers and sales

Key Competencies:

• Strong organizational and coordination skills
• Attention to detail
• Customer-focused approach
• Problem-solving and adaptability
• Collaboration and teamwork

Working Condition:

• Office-based with occasional visits to pharmacy outlets
• May require occasional weekend or after-hours work during health outreach campaigns.

Application Closing Date
Not Specified.