Area Sales Manager (ASM) - Margarine Sales at Workforce Group

At Workforce Group, we go beyond narrowly defined client issues, beyond conventional wisdom, beyond the expected, to create opportunities for our clients, candidates, colleagues, collaborators, and community. Through a network of diversified but highly complementary lines of businesses we have helped some of the most important and exciting organisations on the continent find the critical talent, access cutting edge advice and get innovative support they require to grow in a challenging market.

We support businesses and organisations of varying size, structure and maturity across diverse sectors such as Technology, Telecoms, Oil & Gas, Financial Services, Third Sector, FMCG etc. to enhance business performance, optimise for growth and achieve exceptional results. We do these by drawing on the expertise of over 125 highly-experienced consultants and more than 9,000 associate staff across the continent. What sets us apart is the depth of our capabilities, creative problem-solving approach and proven track record in our practice areas combined with in-depth knowledge of the realities of the industries we serve. Our ground-breaking Zone Tech Park offers startups and established companies the cutting-edge facilities, technology and business expertise they need to break out and thrive.

We are recruiting to fill the position below:

Job Title: Area Sales Manager (ASM) - Margarine Sales

Location: Lagos
Employment Type: Full-time

Job Description

• We are seeking dynamic and results-driven Area Sales Managers with strong experience in margarine sales to drive growth, distribution, and market penetration across key regions in Nigeria.
• This role is ideal for seasoned FMCG professionals with a proven track record in managing territories, distributors, and go-to-market execution.

Key Responsibilities

• Drive sales performance to achieve volume, distribution, and visibility targets
• Develop and execute regional sales plans aligned with overall business objectives
• Manage, coach, and motivate sales teams, distributors, and channel partners
• Monitor market trends, competitor activities, and pricing dynamics
• Ensure effective merchandising and brand visibility across channels
• Prepare sales reports, forecasts, and performance analysis
• Build strong relationships with key customers, distributors, and trade partners
• Collaborate with Marketing and Supply Chain teams to ensure product availability

Requirements

• Bachelor’s Degree in Business Administration, Marketing, or related field with a minimum of 5 years’ experience in Margarine Sales or a related FMCG category
• Experience from standard and renounced FMCG organizations
• Strong understanding of Modern Trade, General Trade, and HORECA channels
• Proven ability to deliver targets and manage regional sales operations
• Strong leadership, negotiation, and communication skills
• Willingness to travel extensively

Salary
Competitive (Open for negotiation)

Application Closing Date
24th January, 2026.

How to Apply
Interested and qualified candidates should send their CV to: recruitment@workforcegroup.com using “Area Sales Manager (ASM) – Margarine Sales” as the subject of the email.