Digital Marketing Officer at Casalavoro Limited

CasaLavoro Limited is committed to delivering top-quality projects and services across various industries such as real estate and hospitality. We are looking for an experienced and reliable Site Store Keeper to manage site inventory, ensure efficient stock control, and support the smooth flow of operations at our project sites.

We are recruiting to fill the position below:

Job Title: Digital Marketing Officer

Location: Wuse 2, Abuja

Job Description

• The Digital Marketing Officer will be responsible for planning, executing, and optimizing Casalavoro’s digital marketing strategies to drive brand visibility, customer engagement, and lead generation across all business units.
• The role requires creativity, data-driven thinking, and strong alignment with Casalavoro’s brand and long-term business objectives.

Key Responsibilities

• Develop and implement digital marketing strategies for hospitality, real estate, residence, and commodity businesses.
• Plan, execute, and optimize online campaigns across social media, websites, email, and paid digital platforms.
• Align digital campaigns with company objectives, promotions, and brand standards.
• Create, curate, and manage engaging content (text, images, videos) for digital platforms.
• Maintain content calendars and ensure timely posting across all channels.
• Work with designers, videographers, and content partners to produce high-quality materials.
• Manage and grow Casalavoro’s social media presence across relevant platforms.
• Engage with audiences, respond to inquiries, and manage online community interactions professionally.
• Monitor trends and adjust content strategy accordingly.
• Manage and update website content to ensure accuracy, relevance, and brand consistency.
• Implement basic SEO strategies to improve search engine visibility and traffic.
• Track website performance and user behavior.
• Monitor and analyze digital campaign performance using analytics tools.
• Prepare periodic performance reports and insights for management.
• Optimize campaigns based on data-driven findings.
• Ensure all digital content aligns with Casalavoro’s corporate image and values.
• Support PR and Communications teams during digital reputation or crisis management.

Requirements

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 – 5 years of experience in digital marketing or social media management.
• Experience managing digital campaigns across multiple platforms.
• Knowledge of SEO, social media ads, email marketing, and basic analytics.

Skills:

• Strong copywriting and content creation skills.
• Proficiency in digital marketing tools and platforms.
• Analytical mindset with attention to detail.
• Creativity balanced with business judgment.
• Ability to work independently and collaboratively.
• Strong time management and execution discipline.

Personal Attributes:

• Innovative and results-driven.
• Professional, responsive, and accountable.
• Adaptable to a fast-paced, multi-sector organization.
• Strong alignment with Casalavoro’s values of integrity and excellence.

Application Closing Date
Not Specified.