Marketing Manager at a Tech Start Up - Elsadaveconsulting

ElsaDave Consulting Limited - Our client, a tech start up, is recruiting suitably qualified candidates to fill the position below:

Job Title: Marketing Manager

Location: Nigeria
Employment Type: Full-time

Role Overview

• Our client is seeking a high-performance Marketing Manager whose primary mandate is qualified lead generation for the Sales team.
• This role owns demand creation end-to-end from strategy to execution across LinkedIn, Google Ads, local advertising, digital channels, and TikTok, with a specific mandate to penetrate African markets while scaling globally.
• This is not a brand-only role. It is pipeline-driven, metrics-obsessed, and execution-heavy. If leads don’t convert to sales opportunities, the work doesn’t count.

Core Responsibilities

• Lead Generation & Demand Creation (Primary)
• Design and execute high-performance lead generation campaigns across:
• LinkedIn (organic + paid)
• Google Ads (search, display, retargeting)
• Local digital advertising (geo-targeted, regional platforms)
• TikTok (organic + paid, B2B and B2G adapted)
• Email and landing page funnels
• Build and manage lead magnets (whitepapers, guides, webinars, assessments, checklists)
• Optimize conversion funnels from click → lead → MQL → SQL
• Deliver sales-ready leads consistently to the Sales team
• African & Global Market Coverage

Design market-specific strategies for:

• Key African regions (West, East, Southern Africa)
• Global markets (North America, Europe, Middle East, Asia)
• Adapt messaging, channels, and creatives to local buying behaviors
• Coordinate regional targeting, language nuances, and cultural relevance
• Support market entry and expansion campaigns
• Social Media & Content Execution (Non-Negotiable)
• Own and ensure consistent, active, and engaging posting across: LinkedIn, TikTok, X / Twitter, Instagram, Facebook (where market-relevant)
• Build content calendars aligned with sales priorities
• Drive engagement, inbound inquiries, and authority positioning
• Monitor performance and optimize content weekly
• Paid Media & Performance Marketing
• Own paid media strategy, budgets, and ROI
• Run A/B testing on ads, creatives, and landing pages
• Optimize cost per lead (CPL) and lead quality
• Scale what converts; cut what doesn’t fast
• Sales Alignment & Pipeline Support

Work directly with Sales to:

• Define ICPs and buyer personas
• Align campaigns to active deals and target accounts
• Ensure fast lead handoff and feedback loops
• Track lead quality, conversion rates, and pipeline impact
• Adjust campaigns based on sales outcomes—not assumptions
• Marketing Operations & Analytics
• Manage CRM and marketing automation workflows
• Ensure accurate lead tracking, scoring, and attribution
• Report weekly and monthly on:
• Leads generated
• MQL → SQL conversion
• Cost per lead
• Pipeline contribution
• Forecast demand and campaign output
• Brand & Market Authority (Secondary, Not Primary)
• Strengthen VSI Technologies’ presence in:
• Technology services
• Government and enterprise markets
• Cloud, cybersecurity, data, AI, managed services
• Support event marketing, partnerships, and thought leadership where it drives leads

Requirements

• Proven success generating qualified B2B and B2G leads
• 7-12 years of performance marketing experience.
• Deep hands-on expertise with: (LinkedIn marketing,Google Ads, TikTok (organic + paid),Digital and local advertising)
• Demonstrated experience marketing across African and global markets
• Strong understanding of:
• Lead funnels
• Conversion optimization
• Marketing automation and CRM systems

Highly Preferred:

• Experience marketing technology or IT services
• Experience supporting sales teams in government and enterprise environments
• Ability to build lead magnets and campaigns without heavy agency reliance
• Experience scaling campaigns internationally

Personal Attributes (Non-Negotiable):

• Lead-obsessed, not vanity-metric driven
• Hands-on executor not a delegator
• Data-driven and ruthless about ROI
• Fast learner and market adapter
• Strong communicator with sales teams
• High energy, high accountability

What Success Looks Like:

• Sales has a steady flow of qualified leads
• CPL trends down while quality trends up
• Social channels are active, relevant, and engaging
• African markets show measurable pipeline growth
• Global campaigns convert, not just impress

What This Role Is Not:

• Not a brand-only marketing role
• Not content-only
• Not agency management only
• Not slow or experimental

Application Closing Date
4th February, 2026.

How to Apply
Interested and qualified candidates should send their updated Resume to: elsadaveconsulting@gmail.com using the Job Title as the subject of the email.