Content Creator at Msmetics

MSMETICS is a premium beauty retail and wholesale brand, while OUTLASH specializes in fashion accessories like bags, shoes, and jewelry. Together, we deliver quality lifestyle products with excellence, aiming to become Nigeria's leading beauty and fashion destination.

We are recruiting to fill the position below:

Job Title: Content Creator

Location: Lagos(Hybrid: Office + Remote)
Employment Type: Full-time
Reports to:Operations Manager

Job Summary

• The Content Creator will develop, produce, and manage engaging digital content across social media, website, and marketing channels to showcase MSMETICS beauty products and OUTLASH fashion items.
• This role drives brand awareness, customer engagement, and sales growth through trend-driven visuals, videos, reels, and stories that capture our customer-centric vision.
• With 2 years of experience in beauty/fashion content creation, the Content Creator will collaborate with Retail, Marketing, and Operations teams to create scroll-stopping content that builds community and converts followers into loyal customers.​

Key Result Areas (Detailed Responsibilities)
Content Strategy & Planning:

• Develop monthly content calendars aligned with brand goals, product launches, seasonal trends, and campaigns for MSMETICS (beauty) and OUTLASH (fashion).
• Research beauty/fashion trends, competitor content, and viral opportunities to keep MSMETICS OUTLASH relevant on Instagram, TikTok, Facebook, and Twitter.
• Collaborate with Marketing and Retail teams to plan product-focused content (e.g., tutorials, hauls, styling tips).

Content Creation & Production:

• Create high-quality visual content: product photos, short videos, Reels, TikToks, carousels, Stories, and infographics showcasing beauty looks, fashion styling, and lifestyle vibes.
• Shoot on-location content at stores, photoshoots, or events; edit using tools like Canva, CapCut, Lightroom, or Premiere Pro.
• Write compelling captions, hashtags, and calls-to-action that drive engagement and conversions.

Social Media Management & Posting:

• Schedule and post content across platforms, optimizing for peak times and algorithms to maximize reach and engagement.
• Monitor comments, DMs, and mentions; respond promptly to build community and handle customer queries.
• Run polls, Q&A sessions, giveaways, and user-generated content campaigns to boost interaction.

Performance Analysis & Optimization:

• Track content metrics (likes, shares, saves, click-throughs, conversions) using platform analytics and tools like Google Analytics or Meta Business Suite.
• Prepare weekly/monthly reports on content performance, highlighting top-performing posts and recommendations for improvement.
• A/B test content formats, captions, and posting strategies to refine what resonates with our beauty/fashion audience.

Brand Collaboration & Campaigns:

• Partner with influencers, customers, and store staff for authentic content (e.g., customer testimonials, staff styling tips).
• Support product launches with teaser content, unboxings, and live sessions.
• Create behind-the-scenes content from stores, events, or TGIF parties to humanize the MSMETICS OUTLASH brand.

Asset Management & Compliance:

• Maintain a content library of photos, videos, and graphics for reuse in marketing materials.
• Ensure all content adheres to brand guidelines, social media policy, and avoids confidential information sharing.
• Stay updated on platform policies, trends, and tools to keep content compliant and innovative.

Weekly & Monthly Deliverables
Weekly Deliverables:

• Content calendar preview for next week (5-10 posts planned).
• Performance report: Top 5 posts, engagement rates, reach summary.
• 10-15 ready-to-post assets (photos/Reels/Stories).
• Competitor trend insights (2-3 observations).
• Community engagement log (responses, new followers gained).

Monthly Deliverables(Submitted Day 5):

• Full performance dashboard (total engagement, growth, conversions).
• Content audit: What worked/didn't + recommendations.
• Campaign recap (e.g., product launch results).
• Updated content library additions
• Growth strategy proposal for next month.myjobmag+1​.

Requirements

• Bachelor's/HND in Marketing, Communications, Mass Comm, or related field
• 2 years experienceas Content Creator/Social Media Manager in beauty, fashion, or lifestyle brands (portfolio REQUIRED)
• Proven track record growing engagement in Nigeria's beauty/fashion space
• Familiarity with Instagram, TikTok, Facebook (Reels/TikToks expert)myjobmag+2.

Required Skills:

• Proficient in Canva, CapCut, Lightroom, Photoshop, or similar
• Strong photography/videography skills (smartphone + basic equipment)
• Copywriting for captions/hashtags/CTAs
• Analytics tools (Meta Insights, Google Analytics)
• Trend-savvy with beauty/fashion knowledge.

Key Attributes:

• Creative, proactive, and obsessed with viral trends
• Team player who thrives in fast-paced retail environment
• Detail-oriented with eye for aesthetics
• Passionate about MSMETICS beauty & OUTLASH fashion.

Work Environment:

• Hybrid role: Lagos office for shoots/brainstorms + remote editing. Flexible hours around peak posting times. Occasional store visits.
  Please attach your portfoilo to this application

Benefits

• Competitive salary + performance bonuses tied to engagement/sales KPIs
• HMO health coverage, annual leave
• Staff discounts on MSMETICS beauty & OUTLASH fashion products
• Creative freedom with tools/software provided
• Hybrid work flexibility in collaborative Lagos office.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their portfoilo and application to: Hr@msmetics.comusing the job titleas the subject of themail.