Growth Marketing Engineer (Remote) at Fairmoney Microfinance Bank

FairMoney is building the leading mobile bank for emerging markets. We started with a digital microcredit application on Android, and currently roll out additional financial services (current account, savings, debit card) while expanding the product to Western Africa and South-East Asia.

We are recruiting to fill the position below:

Job Title: Growth Marketing Engineer

Location: Nigeria (Remote)

Key Responsibilities
Attribution & Tracking Infrastructure:

• Own end-to-end setup and maintenance of MMPs (AppsFlyer / Adjust / Firebase)
• Ensure accurate attribution across app, web, and offline channels Google Ads, Meta, TikTok, ASA, OEMs, affiliates)
• Design and manage deep linking, deferred deep linking, and web-to-app flows
• Implement server-to-server postbacks, SKAdNetwork, and privacy-compliant tracking.

Data Quality & Growth Analytics:

• Standardize event taxonomies and support BigQuery pipelines
• Build and maintain growth dashboards GA4, Looker, PowerBI, Tableau)
• Monitor for tracking breaks, discrepancies, and data drift
• Conduct cohort analysis, LTV studies, and CAC diagnostic.

Growth Experimentation & Automation:

• Support campaign testing and API-based automation
• Run A/B tests across creatives, audiences, and channels
• Automate budget pacing, performance alerts, and creative tracking
• Align events with product and risk milestones.

Tooling & Integrations:

• Own the MarTech stack MMPs, SDKs, CRM tools, tag managers)
• Manage Conversion API integrations
• QA tracking during app releases.

Key KPIs

• Attribution variance < 5%
• 99%+ event tracking reliability
• Experiment velocity
• Improved CPI / CVR metrics
• Real-time reporting availability.

Requirements

• 3-5 years in growth marketing, analytics, or MarTech engineering
• Hands-on experience with Adjust, AppsFlyer, Firebase, GA4, GTM, Segment, Meta SDK, TikTok Pixel
• Strong understanding of attribution, SKAdNetwork, and event flows
• SQL / BigQuery familiarity
• Bonus: Python / JS automation skills
• Strong cross-functional collaboration.

Benefits

• 25 days paid vacation, Sick & Public Holidays to B2B contractors
• Remote (timezone must have significant overlap with CET)
• Training & Development budget
• Paid company business trips.

Application Closing Date
Not Specified.