Marketing Manager at Masruq Investment Limited

Masruq Investment Limited is a leading agribusiness company based in Nigeria that was founded on January 22nd, 2015. Our primary emphasis is on the processing and production of high-quality agricultural products, particularly beans and other staple crops. Masruq is committed to bringing you the best products possible, made from locally sourced and responsibly grown ingredients. Our cutting-edge processing facility enables us to produce a diverse range of products such as peeled beans, bean flour, yam flour, plantain flour, chilli powder, and other spices.

We take great pride in our commitment to quality, and our products are manufactured using stringent quality control procedures to ensure that you only receive the best. We are committed to providing you with the highest quality products at competitive prices, whether you are a wholesaler, retailer, or consumer. Masruq believes in long-term relationships with our customers and partners. Our team consists of experienced professionals who are committed to providing you with the best service possible and ensuring that you are completely satisfied with your experience with us.

We are recruiting to fill the position below:

Job Title: Marketing Manager 

Location: Ajah, Lekki - Lagos
Employment Type: Full-time

Job Summary

• The Marketing Manager will be responsible for developing and executing marketing strategies to drive brand growth, market share, and profitability within the FMCG sector.
• The role involves managing brand portfolios, overseeing product launches, analyzing market trends, and collaborating with sales, trade marketing, and supply chain teams to ensure successful execution in a highly competitive, fast-paced environment.

Key Responsibilities
Brand & Product Management:

• Develop and implement annual brand plans aligned with business objectives
• Manage product lifecycle from concept to launch and post-launch evaluation
• Ensure consistent brand positioning, messaging, and visual identity across all channels
• Lead packaging development and innovation initiatives

Marketing Strategy & Execution:

• Design and execute ATL, BTL, and digital marketing campaigns
• Plan and manage promotional calendars in coordination with sales teams
• Drive consumer engagement through targeted campaigns and activations

Market & Consumer Insights:

• Conduct market research and analyze consumer trends, competition, and pricing
• Use data and insights to optimize marketing strategies and improve ROI

• Monitor market performance, brand health metrics, and campaign effectiveness

Trade Marketing & Sales Support:

• Work closely with sales and trade marketing teams to support in-store execution
• Develop POS materials, merchandising guidelines, and promotional tools
• Support distributor and retail marketing initiatives

Budget & Performance Management:

• Prepare and manage marketing budgets
• Track spending and ensure efficient use of resources
• Measure KPIs such as market share, brand awareness, and sales growth.

Team & Stakeholder Management:

• Coordinate with internal teams, agencies, and external partners
• Mentor junior marketing staff (if applicable)
• Present marketing plans and results to senior management.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field
• 5–8 years of marketing experience, preferably in FMCG
• Strong experience in brand management and product marketing
• Proven track record of managing successful marketing campaigns.

Skills & Competencies:

• Strong analytical and strategic thinking skills
• Excellent communication and presentation abilities
• Experience with digital marketing and consumer engagement platforms
• Ability to work under pressure in a fast-moving environment
• Commercial mindset with strong understanding of sales dynamics.

Application Closing Date
31st January, 2026.