Retail Development Manager at Brand Concept Stores Limited

Brand Concept Stores Limited is a (Alcohol) Beverage distribution company, focused on brands catering to small retailers / traditional trade stores in Nigeria. Our product portfolio includes wines, spirits and alcoholic beverages.

We are recruiting to fill the position below:

Job Title: Retail Development Manager

Location: Lagos
Employment Type: Full-time

Key Responsibilities

• Develop and execute mass retail coverage strategy that aligns with overall corporate goals.
• Develop the retail outlet database, analyze and develop outlet coverage plans
• Lead and manage retail sales team in Lagos region with a possibility of expansion to other regions in Nigeria.
• Oversee Retail sales reps and develop efficient retail outlet coverage plan.
• Do Field accompaniment with the Sales Reps in order to develop the routes and activate the outlets to stock and sell our products.
• Use the data and dashboard to critically analyse Rep performance leading to performance improvements..
• Coordinate with stakeholders to ensure smooth outlet coverage operation.
• Drive trade marketing and promotional campaigns to support the sales and growth of retail/merchant network.
• Ability to use insights to refine assortments and pricing

Key Performance Indicators

• Retail outlet coverage within the stipulated time-line
• Training and development of the Sales Reps
• Team Productivity and performance metrics

Required Skills & Qualifications

• Bachelor’s degree in Business, Sales, Marketing, or related field
• 8+ years of experience in Retail distribution in FMCG company with proven track record of developing the mass retail channel in the Lagos region
• Strong leadership skills with hands-on past experience of doing such job,
• Excellent analytical and commercial negotiation abilities.
• Operational mindset with ability to execute strategy on the ground.
• Strong stakeholder management and communication skills.

Application Closing Date
26th January, 2026.

How to Apply
Interested and qualified candidates should send their CV to: sandra.o@oda.com.ng using the Job Title as the subject of the email.