Marketing Strategist at Mara Cruiz Organics

Mara Cruiz Organics is a Nigerian hair care brand specializing in natural, plant-based products designed for African hair textures.

We are recruiting to fill the position below:

Job Title: Marketing Strategist

Location: Surulere, Lagos
Employment Type: Full-time

Role Overview

• We are seeking a highly skilled End-to-End Marketing Strategist to lead, integrate, and optimize all marketing functions across the business.
• This role is responsible for strategy, execution, performance marketing, storytelling, brand growth, customer acquisition, and retention, ensuring every marketing activity contributes directly to brand equity and revenue growth.
• This role requires both big-picture thinking and hands-on execution.

Core Responsibilities
Marketing Strategy & Growth Planning:

• Develop and own the full marketing strategy aligned with company objectives
• Translate business goals into actionable marketing plans and campaigns
• Define clear KPIs across awareness, acquisition, conversion, and retention
• Identify growth opportunities across digital, retail, partnerships, and new markets

Brand Strategy & Storytelling:

• Define and maintain Mara Cruiz Organics’ brand voice, tone, and positioning
• Lead brand storytelling across all platforms and customer touchpoints
• Ensure consistent messaging across ads, social media, website, packaging, and campaigns
• Shape product narratives that communicate value, benefits, and differentiation

Performance Marketing & Ads Management:

• Plan, execute, and optimize paid advertising campaigns (Meta, Google, TikTok, etc.)
• Manage ad creatives, copy, targeting, budgets, and performance optimization
• Monitor ROAS, CAC, CTR, and conversion metrics
• Test, analyze, and scale high-performing campaigns

Content Strategy & Creative Direction:

• Develop and oversee content strategy across social media, website, email, and ads
• Guide content creation for reels, videos, photos, copy, and campaigns
• Manage content calendars aligned with marketing objectives
• Ensure content balances education, engagement, trust, and sales

Social Media & Community Growth:

• Lead social media growth and engagement strategy
• Build and nurture an active brand community
• Oversee audience engagement, comments, DMs, and feedback loops
• Leverage trends while maintaining brand authenticity

Customer Journey & Conversion Optimization:

• Map and optimize the customer journey from awareness to repeat purchase
• Improve website, landing pages, and sales funnels for conversion
• Collaborate with sales and operations to improve customer experience
• Support CRM, email marketing, and retention campaigns

Influencer, Partnership & PR Strategy:

• Identify, manage, and optimize influencer and brand ambassador partnerships
• Plan collaborations that align with brand values and drive results
• Support PR opportunities, brand mentions, and media exposure
• Track performance of partnerships and collaborations

Market Research & Competitive Intelligence:

• Conduct continuous market, customer, and competitor research
• Identify trends in skincare, beauty, wellness, and consumer behavior
• Use insights to refine messaging, products, and campaigns

Data, Analytics & Reporting:

• Track and analyze performance across all marketing channels
• Prepare clear performance reports with actionable insights
• Use data to guide decisions, improve efficiency, and maximize ROI

Team Collaboration & Leadership:

• Provide strategic direction to content creators, designers, and vendors
• Collaborate closely with sales, operations, and management
• Manage marketing budgets and ensure cost-effective execution
• Support training and development of marketing team members

Qualifications & Experience

• B.Sc / HND in Marketing, Business Administration, Communications, or related field
• 4–7 years’ experience in full-funnel marketing or growth roles
• Strong hands-on experience in ads management and digital marketing
• Proven ability to build and scale consumer brands (beauty/FMCG is a plus)
• Strong analytical, creative, and strategic thinking skills
• Excellent communication and leadership abilities.

Key Skills & Competencies:

• Full-funnel marketing strategy
• Paid ads & performance marketing
• Brand storytelling & positioning
• Content and creative leadership
• Data-driven decision making
• Strong project and stakeholder management.

Application Closing Date
2nd February, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online