Content Manager Reserve at Diageo Nigeria - Guinness Nigeria Plc

Guinness Nigeria PLC is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on trade dominated market but with a fast growing off trade channel.

We are recruiting to fill the position below:

Job Title: Content Manager Reserve

Location: Lagos
Job type: Full-time

Purpose Of Role

• The Content and Media team is charged with supporting brand building with a focus on connected availability by overseeing the development, implementation and continuous improvement of media strategies that support delivery of MBP objectives. This includes overseeing the creation of engaging content that are fit for platform/media channels, consistently executing OTIF and fully funded media plans that build salience. This team is also expected to establish and maintain strategic partnerships with agency partners plus lead and shape content and media innovation.
• This role is charged with developing and executing content strategies that drive brand awareness, engagement, and conversion in line with MBPs. The role will also have the responsibility of consistently measuring and improving performance of the digital content strategy on an ongoing basis to ensure that all content contributes to the overall brand and business objectives.

About The Role

• Develop and implement a comprehensive content strategy aligned with the brand's objectives, target audience, and market trends.
• Guide the creation of compelling content that optimises strategic media channels.
• Collaborate with brand marketing teams to establish appropriate goals, budgets, and strategies that contribute to achieving overall brand objectives.
• Work closely with agency partners to execute plans that are both efficient and effective re delivering desired business outcomes.
• Lead strategic thinking for the SWC media and digital landscape, employing innovative and creative approaches to enhance brand salience, and cultural relevance, positioning the brand ahead of competitors.
• Drive a culture of compliance within the Marketing team, ensuring adherence to relevant regulations and requirements such as DMC, GAR, and CARM.
• Drive digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns, to enhance brand visibility and drive customer acquisition and retention.
• Performance Analysis: Monitor and analyze the performance of content and media campaigns, leveraging data and insights to optimize strategies and achieve measurable results.
• Collaborate closely with internal teams, including marketing, product development, sales, and creative, to ensure alignment and integration of content and media efforts with overall brand objectives.
• Develop and manage the content budget effectively, ensuring efficient utilization of resources and alignment with business goals.

Qualifications, Experience, And Leadership

• Minimum 3 years’ experience in brand management, digital marketing experience is preferred
• Proven experience in content creation, digital marketing, and media planning, preferably in the FMCG or consumer goods industry.
• Strong understanding of consumer behavior, market dynamics, and emerging trends in content and media consumption.
• Excellent creative and storytelling skills, with the ability to develop compelling narratives and content that resonate with diverse audiences.
• Proficiency in digital marketing tools and platforms, including social media management tools, analytics software, and content management systems.
• Analytical skills, with the ability to leverage data and insights to inform decision-making and optimize performance.
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
• Bachelor's degree in marketing, communications, business administration, or a related field; advanced degree or professional certifications are a plus.

Application Closing Date
30th January, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online