Head of Sales and Marketing at Health Assur Limited

Health Assur Limited is a leading and fast-growing healthcare and health management organization committed to delivering high-quality, accessible and sustainable healthcare solutions. Our operations span healthcare service delivery, public health management, quality assurance and health system support across multiple locations.

Driven by professionalism, innovation and integrity, we focus on improving health outcomes through strong clinical governance, data-driven decision-making and continuous quality improvement. We work with medical professionals, health institutions, government agencies and private sector partners to strengthen healthcare systems and promote public health best practices. Our organization provides a dynamic and ethical working environment where skilled professionals are encouraged to grow, innovate and make meaningful contributions to improving lives and communities.

We are recruiting to fill the position below:

Job Title: Head of Sales and Marketing

Location: Ogudu / Ojota, Lagos
Employment Type: Full-time

Job Summary

• The Head of Sales & Marketing is responsible for driving revenue growth, expanding the HMO’s market share, building strategic relationships, and positioning the organization competitively within the healthcare insurance industry.
• The role oversees corporate, retail, broker, and provider-related sales channels while ensuring compliance with NHIA guidelines and internal policies.

Key Responsibilities
Sales Strategy & Revenue Growth:

• Develop and implement annual and long-term sales and marketing strategies aligned with organizational objectives.
• Drive corporate, SME, retail, and group enrolments to achieve premium income targets.
• Identify new market opportunities, partnerships, and distribution channels.
• Lead pricing and proposal development in collaboration with underwriting and finance teams.
• Monitor sales performance against targets and implement corrective actions where necessary.

Business Development & Key Account Management:

• Build and manage relationships with corporate clients, brokers, HMOs’ strategic partners, and healthcare providers.
• Lead negotiations and contract renewals with corporate and group clients.
• Ensure high client retention through proactive engagement and service quality monitoring.
• Identify cross-selling and up-selling opportunities across health plans and value-added services.

Marketing & Brand Management:

• Develop and execute integrated marketing campaigns (digital, field marketing, events, and partnerships).
• Strengthen brand visibility and positioning in the healthcare insurance market.
• Oversee product launches, promotions, and awareness programs.
• Collaborate with service delivery and provider management teams to align brand promise with customer experience.

Team Leadership & Performance Management:

• Lead, mentor, and motivate the Sales & Marketing team to achieve performance targets.
• Set KPIs, conduct performance reviews, and implement training and coaching programs.
• Build a high-performance sales culture focused on ethical selling and compliance.
• Ensure proper deployment and productivity of field sales executives.

Market Intelligence & Reporting:

• Conduct market research to monitor competitor activities, pricing trends, and customer needs.
• Prepare and present sales forecasts, performance reports, and market insights to executive management.
• Use data to inform strategic decisions and improve sales effectiveness.

Compliance & Stakeholder Collaboration:

• Ensure all sales and marketing activities comply with NHIA regulations, internal policies, and ethical standards.
• Work closely with Claims, Provider Management, Underwriting, Finance, and IT departments to ensure seamless service delivery.
• Support audits and regulatory reviews as required.

Key Performance Indicators (KPIs)

• Premium income growth
• New client acquisition
• Client retention rate
• Market share expansion
• Sales team productivity
• Brand visibility and campaign effectiveness

Required Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Insurance, Economics, or a related field.
• A Master’s degree (MBA or related) is a pre requisite.
• Relevant professional certifications in Marketing, Insurance, or Sales are desirable.

Required Experience:

• 8–12 years of progressive experience in sales and marketing, preferably within:
  • Health Maintenance Organizations (HMO)
  • Health Insurance
  • Insurance or Financial Services
• Minimum of 3–5 years in a senior leadership or managerial role.
• Proven track record of meeting or exceeding sales targets.
• Strong experience in corporate sales, broker management, and healthcare market dynamics.
• Demonstrated ability to lead and manage high-performing teams.

Key Competencies & Skills:

• Strategic thinking and business acumen
• Strong negotiation and relationship-management skills
• Deep understanding of the Nigerian healthcare insurance landscape
• Leadership and people management skills
• Excellent communication and presentation abilities
• Analytical and reporting skills
• Ethical judgment and regulatory awareness.

Salary
N600,000 - N800,000 per month.

Application Closing Date
13th February, 2026.

How to Apply
Interested and qualified candidates should send their CV to: hr@healthassur.com using the job title as the subject of the mail.