Graduate Trainee - Media Research & Strategy at Steam Broadcasting and Communications Limited

Steam Broadcasting and Communications Limited, a leading radio station is recruiting suitably qualified candidates to fill the position below:

Job Title: Graduate Trainee - Media Research & Strategy

Location: Lagos
Employment Type: Full-time
Department: Digital Desk (Research, Strategy & Digital Operations)
Reports To: Research & Strategy Lead / Data & Audience Insights Manager

Job Summary

• We are seeking a smart and curious Graduate Trainee – Media Research & Strategy to support our Research, Strategy, and Digital teams.
• This role offers hands-on exposure to media research, audience insights, data analysis, digital content performance, and campaign support across radio, digital, and podcast platforms.
• This opportunity is ideal for a young professional eager to build a career in media research, audience analytics, digital strategy, and content monetisation.

Key Responsibilities

• Support the collection, organisation, and analysis of audience data across radio, digital, and podcast platforms
• Assist with basic qualitative and quantitative research (surveys, audience feedback, trend analysis)
• Help prepare research reports, presentations, and insight decks for internal teams
• Support data cleaning, validation, and performance reporting (weekly and monthly)
• Track KPIs for programmes, campaigns, and digital initiatives
• Assist with podcast distribution and performance tracking
• Provide research support for media planning, campaigns, and client pitches
• Collaborate with Programming, Marketing, Sales, and Digital teams on assigned projects.

Learning & Development:

• Gain practical experience in media research and audience analytics
• Learn radio programming strategy and performance measurement
• Build strong reporting, presentation, and data management skills
• Develop foundational knowledge in digital and podcast monetisation.

Qualifications & Requirements

• Bachelor’s degree in Mass Communication, Marketing, Statistics, Economics, Social Sciences, or related fields
• 0–2 years post-graduation experience
• Strong interest in media, research, data, and digital content
• Basic knowledge of radio, digital media, or podcasting is an advantage.

Skills & Competencies:

• Strong analytical and communication skills
• Attention to detail and good organisational ability
• Basic knowledge of Excel/Google Sheets and PowerPoint/Canva
• Willingness to learn data and analytics tools
• Ability to multitask and meet deadlines.

Career Growth:

• Successful trainees may progress into roles such as Research Analyst, Audience Insights Executive, Media Strategy Executive, or Digital & Podcast Operations Executive.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: john@pranamedia.ng using the job title as the subject of the mail.