Chief Marketing Officer / Digital Marketing Manager at CashXpress Nigeria Limited

CashXpress Nigeria Limited is a regulated digital money lending platform delivering accessible short- to mid-term loans through mobile and online channels. We are committed to responsible lending, financial inclusion, transparent pricing, and a superior customer experience. We operate in compliance with Nigerian financial regulations and data privacy standards; emphasizes ethical lending, robust risk management, and customer trust.

We are recruiting to fill the position below:

Job Title: Chief Marketing Officer / Digital Marketing Manager

Location: Lagos
Employment Type: Full-time (onsite)

Role Overview

• This posting covers a spectrum of marketing-focused roles at CashXpress Nigeria, from executive leadership (CMO) to hands-on execution (Digital Marketing Manager/Specialist) and business development (Digital Business Developer).
• Reports to the Board of Directors/shareholders and MD and collaborates with Product, Finance, Analytics, Compliance, IT and Customer Service teams.

Key Responsibilities
By Role:
Chief Marketing Officer (CMO):

• Set the overall marketing strategy and brand vision for CashXpress Nigeria, aligning with regulatory constraints and risk controls.
• Lead multi-channel demand generation, performance marketing, product marketing, brand and communications, and market research.
• Own the marketing budget, ROI, and go-to-market strategies for new lending products and partnerships.
• Build and mentor a high-performing marketing leadership team; drive cross-functional collaboration with product, risk, and customer experience.
• Represent CashXpress in public forums, media engagements, and investor relations as appropriate.
• Plan and execute multi-channel acquisition campaigns (digital ads, social, content, email, SMS, affiliate programs) to drive loan-originations and app installs.
• Optimize marketing funnel, A/B test creatives, landing pages, and attribution models; manage budgets and vendor relationships.
• Collaborate with Product and Analytics to define and track growth KPIs (CAC, LTV, activation, retention, repayment rates).
• Oversee brand consistency, PR support, and communications aligned with regulatory and ethical standards.
• Lead performance reporting to senior leadership and Board as needed.
• Support CRM/marketing automation, segmentation, and lifecycle campaigns (on-boarding, onboarding optimization, retention).
• Coordinate with Compliance to ensure all marketing materials meet regulatory requirements.
• Identify and secure partnerships that accelerate growth (fintechs, banks, mobile operators, retailers, agent networks, merchants).
• Explore new distribution channels, co-branded campaigns, and product integrations to expand reach.
• Conduct market research to uncover customer needs, competition, and pricing opportunities.
• Manage partnership governance, performance tracking, and contract negotiations.

Key Metrics (By Role)

• overall brand equity, marketing-driven revenue, CAC, LTV, attribution accuracy, and ROAS.
• CAC, CPA, CPL, CPS, ROAS, conversion rate, and funnel efficiency.
• campaign performance metrics, engagement, content impact, and email/CRM metrics.
• number of partnerships, partner revenue, channel maturity, and pipeline.

Required Qualifications and Experience (common core)

• Bachelor’s degree required; MBA or advanced marketing/finance qualification preferred.
• Proven experience in fintech/digital lending marketing, growth, or business development in Nigeria.
• Demonstrated ability to drive user acquisition, activation, and loan origination through digital channels.
• Strong understanding of Nigerian regulatory considerations for financial advertising, data privacy, and consumer protection.
• Data-driven mindset with proficiency in analytics tools, attribution modeling, and KPI-driven decision-making.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Familiarity with marketing tech stacks (CRM, marketing automation, analytics, content management) and martech integrations.

Application Closing Date
14th February, 2026.

How to Apply
Interested and qualified candidates should send their resume, and1-page cover letter outlining your vision for scalable digital lending to: hr@cashx.ng using the job title as the subject of the mail.