Chief Marketing Officer / Digital Marketing Manager at CashXpress Nigeria Limited

CashXpress Nigeria Limited is a regulated digital money lending platform delivering accessible short- to mid-term loans through mobile and online channels. We are committed to responsible lending, financial inclusion, transparent pricing, and a superior customer experience. We operate in compliance with Nigerian financial regulations and data privacy standards; emphasizes ethical lending, robust risk management, and customer trust.

We are recruiting to fill the position below:

Job Title: Chief Marketing Officer / Digital Marketing Manager

Location: Lagos
Employment Type: Full-time (onsite)

Role Overview

• This posting covers a spectrum of marketing-focused roles at CashXpress Nigeria, from executive leadership (CMO) to hands-on execution (Digital Marketing Manager/Specialist) and business development (Digital Business Developer).
• Reports to the Board of Directors/shareholders and MD and collaborates with Product, Finance, Analytics, Compliance, IT and Customer Service teams.

Key Responsibilities
By Role:
Chief Marketing Officer (CMO):

• Set the overall marketing strategy and brand vision for CashXpress Nigeria, aligning with regulatory constraints and risk controls.
• Lead multi-channel demand generation, performance marketing, product marketing, brand and communications, and market research.
• Own the marketing budget, ROI, and go-to-market strategies for new lending products and partnerships.
• Build and mentor a high-performing marketing leadership team; drive cross-functional collaboration with product, risk, and customer experience.
• Represent CashXpress in public forums, media engagements, and investor relations as appropriate.
• Plan and execute multi-channel acquisition campaigns (digital ads, social, content, email, SMS, affiliate programs) to drive loan-originations and app installs.
• Optimize marketing funnel, A/B test creatives, landing pages, and attribution models; manage budgets and vendor relationships.
• Collaborate with Product and Analytics to define and track growth KPIs (CAC, LTV, activation, retention, repayment rates).
• Oversee brand consistency, PR support, and communications aligned with regulatory and ethical standards.
• Lead performance reporting to senior leadership and Board as needed.
• Support CRM/marketing automation, segmentation, and lifecycle campaigns (on-boarding, onboarding optimization, retention).
• Coordinate with Compliance to ensure all marketing materials meet regulatory requirements.
• Identify and secure partnerships that accelerate growth (fintechs, banks, mobile operators, retailers, agent networks, merchants).
• Explore new distribution channels, co-branded campaigns, and product integrations to expand reach.
• Conduct market research to uncover customer needs, competition, and pricing opportunities.
• Manage partnership governance, performance tracking, and contract negotiations.

Key Metrics (By Role)

• overall brand equity, marketing-driven revenue, CAC, LTV, attribution accuracy, and ROAS.
• CAC, CPA, CPL, CPS, ROAS, conversion rate, and funnel efficiency.
• campaign performance metrics, engagement, content impact, and email/CRM metrics.
• number of partnerships, partner revenue, channel maturity, and pipeline.

Required Qualifications and Experience (common core)

• Bachelor’s degree required; MBA or advanced marketing/finance qualification preferred.
• Proven experience in fintech/digital lending marketing, growth, or business development in Nigeria.
• Demonstrated ability to drive user acquisition, activation, and loan origination through digital channels.
• Strong understanding of Nigerian regulatory considerations for financial advertising, data privacy, and consumer protection.
• Data-driven mindset with proficiency in analytics tools, attribution modeling, and KPI-driven decision-making.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Familiarity with marketing tech stacks (CRM, marketing automation, analytics, content management) and martech integrations.

Application Closing Date
14th February, 2026.