Head of Marketing at a Leading Manufacturing Company - Maurice Xandra Solutions Limited

Maurice Xandra Solutions Limited - Our client, a manufacturing company based in Nnewi, Anambra State, is recruiting to fill the position below:

Job Title: Head of Marketing

Location: Nnewi, Anambra
Job Type: Full-time

Job Summary

• This strategic leadership role is responsible for building market share, driving market penetration, and creating demand for the company’s products.
• The role involves developing and executing comprehensive marketing strategies targeting both trade customers (distributors, contractors) and influencing specifiers (consultants, projects).
• The incumbent will lead all marketing activities to enhance brand equity, generate qualified leads for the sales team, and support overall revenue growth in a competitive manufacturing environment.

Responsibilities

• Develop and implement the annual marketing strategy and plan, including market share growth, product marketing, trade promotions, and digital presence.
• Design and oversee trade promotion programs, point-of-sale materials, and incentive schemes for distributors and retailers to drive product adoption.
• Lead the go-to-market strategy for new product launches and existing product lines, creating compelling product messaging, technical literature, and sales tools for the commercial team.
• Conduct market research to understand customer needs, monitor competitor activity, and identify new market opportunities or segments.
• Manage the company’s advertising and digital marketing efforts, including website, social media, and email campaigns, to increase awareness and generate leads.
• Prepare and manage the marketing department budget, ensuring optimal allocation of resources and measurable return on investment (ROI) for all activities.
• Lead, mentor, and develop the marketing team, fostering a culture of creativity, accountability, and high performance.

Requirements

• Bachelor’s Degree or HND in Marketing, Business Administration, Communications, or a related field.
• Minimum of three (3) years of progressive experience in advertising and marketing.
• Proven track record in developing and executing marketing strategies that drive business growth.
• Industry-specific experience managing large teams, budgets, and cross-functional projects.
• Visionary mindset with the ability to anticipate market trends.
• Resilient, adaptable, and decisive under pressure.
• Innovative and creative problem-solving skills.
• Strong understanding of digital analytics platforms (e.g., Google Analytics, SEMrush, Tableau).
• Knowledge of emerging marketing technologies, including AI applications, data-driven personalization, and social media trends.

Application Closing Date
9th February, 2026.