Retail Area Manager at Shengway Global Merchant Limited (Miniso Nigeria)

Shengway Global Merchant Ltd. is a retail trading company, operating with the brand name “MINISO”. MINISO is a fast-growing international retail chain brand with over 6000 stores across Europe, Asia, Africa, America and Oceania and has established strategic partnerships with over 100 countries. MINISO focuses on fashionable and relaxed high-quality lifestyle products including electronics, personal care and beauty, home essentials, sports, gifts, toys, stationery, seasonal products, amongst many others, which covers every aspect of life. In addition to the quality and creativity, MINISO values the shopping experience of its customers and dedicates itself to being a fashionable, close-to-life brand that provides customers with exceptional shopping experiences.

The company operates multiple locations in Nigeria offering innovative and affordable products to its customers. The organization values simplicity, positivity, integrity, devotion, efficiency, and ownership.

We are recruiting to fill the position below:

Job Title: Retail Area Manager

Location: Lagos
Employment Type: Full-time

About the Role

• We are looking for a resourceful Area Manager with proven experience in Retail Management, to manage the development, performance, maintenance and improvement of the operations and activities of our retail stores in a specified geographical area.
• The Area Manager will assume responsibility for the overall success of the stores, to sustain a commercially viable retail service aiming for maximum sales, efficiency, quality, service and profitability for the organization.
• The goal is to ensure our stores meet and exceed expectations of business development and efficiency.

Responsibilities 

• Performance Management: Setting sales targets, monitoring store performance, analyzing sales data. Increasing sales and profitability of the stores in the area by ensuring sales targets are met and creating strategies for growth and profitability.
• Leadership & Training: Manage multiple Store Managers within the designated Area. Training, coaching, and motivating store managers and staff; providing guidance and ensuring high standards.
• Operations Oversight: Ensuring smooth daily operations and functionality across multiple stores, compliance with company policies, loss prevention, effective inventory management, and consistent excellent customer service. Also, resolving complex issues.
• Financial Accountability: Managing budgets, controlling operational costs / expenses, and ensuring stores meet financial targets.
• Strategy & Reporting: Developing effective plans and strategies to enhance the progress and growth of the stores in the Area. Reporting performance and issues to upper management, and ensuring consistent implementation of company-wide standards and initiatives.
• Regularly visiting stores to evaluate operations, cleanliness and displays of products and efficiency of each store in the area. Provide on-site support and mentorship to the team.
• Analyze and research trading trends within the area’s retail stores, across other local retailers and in comparison, with national trends to inform the plan for product procurement, pricing and merchandising.
• Responsible for the area’s retail stores performing all duties in compliance with health and safety and all other legal/statutory regulations.

Requirements

• Bachelor's degree or Higher National Diploma.
• Minimum of 5 years working experience as an Area Manager in a retain chain company.
• Relevant professional qualification/certification is a plus.
• Proven experience in achieving sales objectives.
• Familiarity with Nigerian retail market trends is an added advantage.

Required Skills & Attributes:

• Strong leadership skills with ability to coach, develop, manage and motivate a team.
• Great interpersonal skills.
• Excellent verbal and written communication skills.
• Excellent business acumen and analytical abilities.
• Passion for retail and customer experience.
• Ability to work autonomously and make sound decisions.
• Excellent abilities in financial and operations planning.
• Strong Knowledge of relevant software (ERP and MS Office)
• Effective Organizational and Planning skills.
• Knowledge of Retail Loss Prevention and ability to implement measures to minimize shrinkage.
• Excellent time management and task management skills with the ability to prioritize and multi-task.
• Ability to work under pressure and in challenging situations.
• Thorough understanding of retail management requirements and dynamics.
• High degree of integrity and honesty in all dealings.

Application Closing Date
14th February, 2026.

How to Apply
Interested and qualified candidates should send their CV to: hr_ng@miniso.com.ng using the job title as the subject of the email.