Senior Product Growth Manager - Lifecycle & CRM at M-KOPA Nigeria

M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go “PayGo’” solar energy for off grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives.

We are recruiting to fill the position below:

Job Title: Senior Product Growth Manager - Lifecycle & CRM

Location: Lagos

What You'll Do

• This is a strategic leadership role that stays hands-on.
• You'll spend 60% of your time designing frameworks, influencing cross-functional teams, and owning business outcomes - and 40% validating your strategies through direct execution in CRM platforms.
• You architect the systems, then prove they work by building campaigns yourself.
• Architect growth systems and frameworks: Design the segmentation models, experimentation road maps, lifecycle strategies, and measurement frameworks that guide how M-KOPA drives growth across markets. Build repeatable playbooks that Product, Operations, and Commercial teams use. Create the infrastructure (data models, scoring systems, journey templates) that enables consistent execution at scale.
• Own revenue and retention outcomes: Be accountable for activation rate, retention, churn, and LTV metrics that directly impact business P&L. Use whatever levers move the numbers - lifecycle campaign optimisation, product road map influence, pricing recommendations, operational process improvements, or commercial strategy input. Report to leadership on growth performance and strategic opportunities.
• Influence product and operations through data: Partner with Product teams to translate lifecycle insights into road map priorities. Work with Operations to redesign customer journey touch points. Collaborate with Commercial teams to refine pricing and segmentation. Conduct PMF analyses that define how we segment customers and prioritise features. Your customer behaviour insights shape what we build, not just how we market it.
• Validate strategies through hands-on execution: Personally build campaigns in CleverTap/Braze to test your strategic hypotheses before scaling them. Run experiments that prove which segmentation approaches work, which messaging resonates, which incentives drive conversion. Stay close enough to execution to maintain credibility and ensure strategies are grounded in reality.
• Lead cross-market growth initiatives: Design lifecycle strategies that work across Kenya, Nigeria, Uganda, Ghana, and South Africa - accounting for different customer behaviours, regulatory environments, and operational models. Build frameworks that enable local teams to execute while maintaining strategic consistency.
• Enable teams and build capabilities: Create dashboards, playbooks, and processes that help Product know what to build, Operations know how to optimise, and Commercial teams know where to focus. Develop segmentation frameworks and growth methodologies that outlast individual campaigns.

Requirements

• 7+ years in growth, product marketing, or lifecycle roles with clear progression from execution to strategic ownership - ideally at fintech, digital lending, subscription, or PAYG businesses in emerging markets
• Proven track record owning business outcomes: You've been accountable for revenue growth, unit economics, conversion rates, or LTV metrics - not just campaign performance. You can demonstrate how your work directly impacted P&L
• Product influence and cross-functional leadership: Clear examples of using customer insights and data to influence product road maps, operational processes, or commercial strategies. You've partnered with Product, Operations, and GM-level stakeholders to drive decisions beyond marketing
• Strategic framework builder: You've designed segmentation models, experimentation road maps, PMF analyses, or growth playbooks that others use. You create systems and infrastructure, not just execute within them
• Maintained hands-on execution capability: Despite strategic seniority, you still personally build campaigns in CRM platforms (CleverTap, Braze, Customer.io, HubSpot, MoEngage) to validate strategies and stay grounded in execution reality
• Sophisticated analytical approach: When faced with "conversion is flat," you instinctively think in segmentation → funnel analysis → hypotheses → prioritization → testing → measurement. You bring structured problem-solving, not just marketing tactics.

Application Closing Date
Not Specified.