Product Marketing Manager (Fintech) at a Fast-growing Fintech Building Modern Digital Payment Solutions

We are a fast-growing fintech building modern digital payment solutions across Africa with operations in 4 African countries and North America. We focus on simple, secure, and inclusive financial products that solve real problems for users and merchants.

We are recruiting to fill the position below:

Job Title: Product Marketing Manager (Fintech)

Location: Lagos
Employment Type: Full-time

Role Overview

• We are looking for a Product Marketing Manager to own how BanffPay’s products are positioned, communicated, and adopted. This role sits at the intersection of product, marketing, and customer engagement, translating product capabilities into clear value for users and partners.
• This is a hybrid role based in Lagos, working closely with product, engineering, growth, and customer teams.

Key Responsibilities

• Develop and execute product marketing strategies for BanffPay’s fintech products
• Own product positioning, messaging, and go-to-market plans
• Translate product features into clear, customer-focused value propositions
• Lead product launch communications across digital, in-app, and partner channels
• Drive customer engagement, adoption, and retention through targeted campaigns
• Collaborate with product teams on roadmap communication and feature releases
• Gather customer insights and market feedback to inform product and messaging decisions
• Support sales, partnerships, and customer support with product communication assets.

Requirements

• 3–8 years experience in product marketing, preferably in fintech, payments, or digital products
• Strong background in product communication, customer engagement, and go-to-market execution
• Experience working closely with product managers and engineers
• Ability to simplify complex fintech concepts into clear, compelling messaging
• Data-informed mindset with strong storytelling and execution skills
• Experience in African fintech markets is a strong advantage.

What We Offer

• Opportunity to shape products used by thousands of customers
• Fast-paced fintech environment with real ownership and impact
• Hybrid work flexibility (Lagos-based)
• Competitive compensation and growth opportunities.

Application Closing Date
Not Specified.