Research Manager at Guinness Nigeria Plc

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on trade dominated market but with a fast growing off trade channel.

We are recruiting to fill the position below:

Job Title: Research Manager

Job Requisition ID: JR1122467
Location: Ikeja, Lagos
Job type: Full-time

Purpose of Role

• The role of the Consumer Planning team is to proactively provide a comprehensive, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view.
• This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
• This role is focused on delivering consumer research insights that are shareable across the region.

Role Responsibilities

• Apply measurement and evaluation insights to enhance A&P spend efficiency and innovation.
• Influence strategic decisions through consumer and shopper-led insights.
• Inspire change by fueling the business with consumer-led provocations and understanding.
• Identify opportunities for brand, category, and market growth.
• Synthesize data from various sources to provide actionable insights.
• Stay externally attentive to cultural, trend, and market dynamics for growth detection.

Experience / Skills Required

• Deeply curious about consumers, shoppers, innovation, our brands and markets
• 3 - 5 years relevant experience in research related fields
• Immersed in culture
• Strong knowledge of marketing research methods, statistical analysis approaches, and research terminology.
• Innovative and creative but also intellectually thorough in the thinking - an expert in both the art and the science of Planning                                                        
• An individual who has the ability to influence across senior levels in the Category and Brand Communities
• Excellent analytical skills to integrate and draw conclusions from multiple data sources.
• Proficiency in redefining data into actionable insights for informed decision-making.
• Strong communication skills, leadership behavior, project management skills, and ability to work under pressure.

Application Closing Date
9th February, 2026.