Social Media Manager (Sales-Focused) at Ren San & Co.

Ren San & Co.is a business support and full-service brand strategy firm. Our purpose is to help clients achieve their goals by developing and growing their brand, project, or event. We think of ourselves as more than just service providers, we are an extension of their team.

We are recruiting to fill the position below:

Job Title: Social Media Manager (Sales-Focused)

Location: Abuja (FCT)
Employment Type: Full-time
Work mode: Hybrid: In-person at least 2 days/week, remote on other days

Job Summary

• As a Social Media Manager, you will be responsible for managing and growing the organisation’s online presence with a strong focus on sales conversion.
• You will combine creative content creation with sales psychology to turn social media engagement into leads, registrations, and revenue.
• This role demands strategic planning, meticulous execution, and the ability to measure success through analytics, while proactively driving conversions and audience growth.

Key Responsibilities
Social Media & Content Management:

• Develop and execute engaging content strategies across Instagram, Facebook, WhatsApp Business, and other relevant platforms.
• Maintain weekly and monthly content calendars, ensuring alignment with training programs, enrollment periods, and promotional campaigns.
• Write persuasive captions, calls-to-action, and promotional copy aimed at converting followers into leads.
• Manage all social media interactions, including comments, direct messages, and inquiries, ensuring prompt and professional responses.
• Monitor trends, hashtags, and competitor activity to stay ahead of the curve and inform content planning.

Sales & Lead Conversion:

• Respond to social media inquiries and convert leads into registrations or appointments.
• Follow up on warm leads generated via posts, ads, stories, and campaigns.
• Collaborate with management to highlight upcoming programs, events, or product launches.
• Maintain accurate records of inquiries, conversions, and customer interactions.

Advertising & Campaign Support:

• Assist with Meta (Facebook/Instagram) ad campaigns, providing sales-focused content and copy.
• Monitor ad performance and provide input for optimisation based on lead quality and engagement metrics.
• Promote special offers, deadlines, and program launches to maximise conversions.

Analytics & Reporting:

• Track engagement, reach, inquiries, and conversion rates across platforms.
• Prepare weekly and monthly performance reports to measure success and inform strategy.
• Make actionable recommendations for improvement based on analytics, trends, and audience behaviour.

Requirements & Qualifications

• Proven experience as a Social Media Manager, Digital Marketer, or Sales Executive with direct social media responsibilities.
• Strong sales, persuasion, and customer engagement skills.
• Demonstrated ability to convert online leads into paying clients.
• Excellent written and verbal communication skills.
• Familiarity with Instagram, Facebook, WhatsApp Business, and Meta Ads.
• Highly organised, proactive, and target-driven.
• Based in Abuja or able to commute for in-person workdays.

Key Competencies:

• Creative content development
• Lead generation and conversion
• Customer-focused communication
• Data-driven decision making
• Campaign planning and execution
• Time management and organisational skills

Application Closing Date
25th February, 2026.

How to Apply
Interested and qualified candidates should send their Resume to: amy@rensan.co.uk using the Job Title as the subject of the email.