Modern Trade Sales Representative at Bottleking Limited

Welcome to Bottleking Limited, the Minister of Enjoyment, at 27 Castle Rock Ave, Lekki Peninsula II, Lekki 105102, Lagos. We specialize in offering an exquisite selection of exotic wines and premium drinks. Our dedication to quality and customer satisfaction has made us a trusted name in the beverage industry. At Bottleking, we believe in celebrating life's moments with the finest drinks from around the world. Join us and experience the true taste of luxury.

We are recruiting to fill the position below:

Job Title: Modern Trade Sales Representative

Location: Lagos

Role Overview

• We are hiring a Modern Trade Manager/Executive to drive sales and distribution across supermarkets, hypermarkets, and organized retail chains.
• This role is responsible for managing key accounts, negotiating listings, driving volume, ensuring execution in-store, and growing Bottleking’s presence across modern trade channels.
• We are looking for someone who has existing relationships with modern trade accounts.

Key Responsibilities
Key Account Management:

• Manage relationships with supermarkets and modern trade chains
• Own negotiations with buying teams (pricing, listings, promos, credit terms)
• Ensure product availability, correct pricing, and agreed margins
• Drive repeat orders and long-term account growth.

Sales & Distribution:

• Achieve monthly and quarterly sales targets for modern trade
• Expand Bottleking’s footprint across new supermarket chains and outlets
• Manage product listings, delistings, and SKU rationalization
• Coordinate stock flow to prevent out-of-stocks

In-Store Execution:

• Ensure proper shelf placement, visibility, and compliance
• Support in-store promotions, activations, and campaigns
• Monitor competitor activity, pricing, and shelf presence

Reporting & Coordination:

• Prepare weekly and monthly sales reports
• Forecast demand and coordinate with operations and supply chain
• Work closely with marketing on promotions and brand campaigns
• Provide market insights to management

What Success Looks Like

• 20 New modern trade accounts onboarded within 2 months.
• Increased shelf presence and SKU penetration
• Consistent monthly volumes and repeat orders
• Strong relationships with key buyers and retail partners.

Requirements
Must-Have:

• Proven experience in modern trade / key accounts / organized retail
• Strong relationships with supermarket buying teams
• Solid understanding of pricing, margins, promotions, and credit terms
• Experience managing FMCG or beverage categories
• Strong negotiation and account management skills

Nice-to-Have:

• Experience in alcohol or premium beverages
• Existing book of modern trade accounts
• Understanding of distributor and direct-to-retail models

Skills & Competencies:

• Key account management
• Negotiation & commercial planning
• Sales forecasting & reporting
• Execution and follow-through
• Strong communication skills.

Application Closing Date
4th, March 2026.

How to Apply
Interested and qualified candidates should send their resume to: hr@bottleking.ng using the Job Title as the subject of the email.