Sales Manager (FMCG) at Redikla Resources Company

Redikla Resources Company is a professional recruitment and human resource outsourcing firm committed to connecting qualified talent with reputable organizations. We specialize in end-to-end recruitment, workforce placement, and HR support services, ensuring that clients receive reliable, competent, and well-screened personnel while helping job seekers secure suitable employment opportunities.

We are recruiting to fill the position below:

Job Title: Sales Manager (FMCG)

Location: Ilupeju, Lagos 
Employment Type: Full-time
Reports To: General Manager / Commercial Manager

Job Summary

• The Sales Manager is responsible for developing and executing sales strategies to drive revenue growth, expand market coverage, and increase brand presence across assigned territories.
• The role involves managing the sales team, distributors, and key accounts while ensuring the achievement of sales targets in a fast-moving consumer goods (FMCG) environment.

Key Responsibilities
Sales Strategy & Execution:

• Develop and implement sales plans aligned with company objectives.
• Set monthly, quarterly, and annual sales targets and ensure achievement.
• Drive volume growth, numeric distribution, and market penetration.
• Execute trade promotions, price initiatives, and product launches.
• Team Leadership & Management
• Recruit, train, coach, and supervise sales representatives, merchandisers, and van sales teams.
• Conduct regular field visits to monitor performance and provide on-the-job coaching.
• Evaluate team performance and recommend rewards or corrective actions.

Distributor & Channel Management:

• Evaluate distributors and key trade partners.
• Ensure optimal stock availability at distributor and retail levels.
• Manage primary and secondary sales operations.
• Resolve distributor and channel conflicts professionally.

Customer & Market Development:

• Build strong relationships with key customers and modern trade accounts.
• Monitor market trends, competitor activities, pricing, and promotions.
• Identify new market opportunities and recommend business expansion strategies.
• Reporting & Analysis
• Prepare and submit sales forecasts, performance reports, and market intelligence.
• Analyze sales data to identify gaps and recommend corrective actions.
• Track KPIs such as volume, value, coverage, and call productivity.

Compliance:

• Ensure compliance with company policies, ethical standards, and regulatory requirements.

Requirements & Qualifications

• Bachelor’s Degree in Business Administration, Marketing, or related field.
• 2–7 years FMCG sales experience, with at least 2–3 years in a managerial role.
• Strong understanding of FMCG distribution channels and route-to-market systems.
• Proven track record of achieving sales targets.

Key Skills & Competencies:

• Strong leadership and people management skills
• Strategic thinking and execution ability
• Excellent negotiation and communication skills
• Analytical and reporting skills
• High integrity and result-driven mindset.

Salary
N200,000 - N400,000 / month.

Application Closing Date
31st March, 2026.

How to Apply
Interested and qualified candidates should send their CV to: rediklaresources@gmail.com using the job title and location as the subject of the email.