Head of Digital & Social Media at AREWA24 Television Network and Production Studio

AREWA24 is the leading Hausa language entertainment and lifestyle television network and production studio in Nigeria and West Africa, reaching over 44M viewers.  AREWA24 is fully distributed as a free-to-air satellite channel and as part of all major PayTV lineups – DStv, GOtv, Startimes and Canal+.

We are recruiting to fill the position below:

Job Title: Head of Digital & Social Media

Locations: Kano
Job type: Full-time

Role Overview

• AREWA24 is seeking a visionary and data-driven Head of Digital & Social Media, to lead global digital marketing strategy and social media engagement across platforms.
• This leader will drive brand storytelling, audience growth, product awareness, and community engagement at scale, while ensuring AREWA24’s voice remains innovative, responsible, and culturally relevant.
• The ideal candidate combines strategic thinking with hands-on execution, understanding emerging digital trends, and has deep experience managing global campaigns, cross-functional teams, and performance analytics.

Key Responsibilities
Digital Strategy Leadership:

• Develop and lead AREWA24’s global SVOD, digital and social media strategy aligned with brand, product, and business objectives
• Identify emerging digital platforms, technologies, and trends to keep AREWA24 at the forefront of innovation
• Oversee integrated campaigns across paid, owned, and earned digital channels

Social Media & Community Engagement:

• Own AREWA24’s presence across major social platforms (e.g., YouTube, Instagram, X, LinkedIn, TikTok, Threads, etc.)
• Drive audience growth, engagement, and community building through compelling, culturally relevant content
• Establish best practices for real-time engagement, trend participation, and social listening
• Guide crisis response and reputation management across digital channels

Content & Creative Direction:

• Lead digital-first storytelling that highlights AREWA24’s products, impact, innovation, and values
• Collaborate with creative teams to produce platform-native content including video, short-form, live streams, and interactive formats
• Ensure consistency of voice, tone, and visual identity across all digital touchpoints

Performance Marketing & Analytics:

• Define KPIs for digital and social performance, including reach, engagement, conversion, and brand lift
• Use data and insights to optimize campaigns and inform strategy
• Partner with analytics and media teams to drive measurable ROI

Cross-Functional Collaboration:

• Work closely with Production, Commercial, YouTube, Partnerships, and Drama teams
• Support new show launches, corporate announcements, and cultural moments with integrated digital amplification
• Coordinate with Legal, Policy, and Trust & Safety teams to ensure responsible and compliant communications

Team Leadership:

• Build, mentor, and lead a high-performing global digital and social media team
• Manage agencies, production partners, and platform relationships
• Foster a culture of creativity, experimentation, and continuous learning

Qualifications
Minimum Qualifications:

• Bachelor’s Degree in marketing, Communications, Business, or related field
• 5+ years of experience in digital marketing and social media leadership
• Proven experience managing global brands and multi-platform strategies
• Strong expertise in social platforms, digital content formats, and performance marketing

Preferred Qualifications:

• Experience in technology or innovation-driven industries
• Demonstrated success leading large-scale digital campaigns with measurable impact
• Deep understanding of internet culture, digital communities, and platform algorithms
• Strong leadership, communication, and stakeholder management skills
• Experience managing global teams and agency networks
• Hausa fluency, with some English capabilities desirable

Key Skills and Competencies:

• Digital strategy and innovation
• Social media leadership
• Brand storytelling
• Data-driven decision-making
• Crisis and reputation management
• Cross-functional collaboration
• Creative direction
• Team development and leadership
• Video production editing tools such as Adobe Premier, Final Cut, Movavi, YouTube Studio, After Effect - - desirable but not crucial
• Understanding of SEO and web traffic metrics
• Knowledge of HTML, CSS and Java Script

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should send a detailed CV and a Cover Letter highlighting relevant experience to: careers@arewa24.com using “Application Head Digital & Social Media” as the subject of the email.