Marketing & Brand Manager at LATC Group

LATC is a proprietary investment firm committed to delivering strategic, high - quality services across multiple sectors such as Agriculture, Marine Logistics, Retail Franchising and Real Estate. Our mission is to create lasting impact in the communities where w e operate by building socially responsible businesses that are partners of choice in their industries.

LATC has secured a strategic retail partnership to represent a premium consumer electronics brand in Nigeria. As part of this partnership, LATC will establish flagship physical and online stores that serve as the definitive expression of the brand in the Nigerian market, offering authentic products and the brand's signature customer experience.

We are recruiting to fill the position below:

Job Title: Marketing & Brand Manager

Location: Lagos

Job Objective

• The Marketing & Branding Manager is the brand guardian and growth driver, responsible for translating global standards into high -impact campaigns that boost store traffic, conversion, and brand preference in Nigeria.
• This role ensures brand integrity, maximizes marketing ROI, and drives commercial performance through integrated store, digital, and activation initiatives, while aligning closely with brand principals and distribution partners.

Roles and Responsibilities
Brand Strategy & Market Positioning (Global Standards, Local Execution):

• Own brand positioning in Nigeria, ensuring alignment with global architecture and values.
• Develop and execute market entry and awareness strategies that establish LATC as the premium retail partner and build preference among target consumers.
• Ensure 100% brand compliance across stores, digital channels, advertising, event activations & sponsorships .
• Leverage market research and consumer insights to inform product positioning, pricing, and campaign effectiveness.

Marketing Budget Management & Financial Accountability (Fund Stewardship):

• Manage brand marketing funds with strict compliance, developing marketing fund utilization plans, executing campaigns within budget, and maintaining documentation for fund reconciliation and rebate eligibility.
• Drive measurable ROI, tracking store traffic, digital engagement, e - commerce conversions, campaign attribution, and brand health metrics (awareness, consideration, preference).
• Partner with Finance to develop marketing P&L, monitor performance, and justify continued fund allocation through consistent, results -driven reporting.

Integrated Campaign Development & Execution (Omni -Channel Marketing):

• Plan and execute product launches with brand principals and distribution partners, covering pre-launch buzz, launch -day activations, and post -launch campaigns.
• Drive store traffic and conversion through seasonal, promotional, and local market campaigns aligned with the global brand calendar.
• Manage the digital marketing ecosystem, including website content, SEO, social media, paid advertising, email/CRM campaigns, and influencer partnerships.
• Lead experiential marketing and activations, including store openings, demos, workshops, and strategic sponsorships to engage customers and strengthen brand presence.

Cross - Functional Collaboration & Alignment (Internal Ecosystem Management):

• Finance: Manage marketing budgets, compliance reporting, fund reconciliation, and ROI tracking.
• Buying & Merchandising: Align campaigns with product availability, coordinate promotional pricing, and ensure stock readiness for demand spikes.
• Retail Operations: Support visual merchandising, in -store execution, staff training, and consistent customer experience.
• HR: Build marketing team capabilities through targeted development and cross -functional training.

Ecosystem Partnership & Stakeholder Management (Brand Principal, Partners, Vendors):

• Align local campaigns with the global calendar, submit marketing plans for approval, report performance and market insights, and participate in regional partner forums.
• Coordinate fund compliance, leverage co -marketing opportunities, and access partner creative assets and toolkits.
• Brief and manage creative and media buying agencies , and event partners, ensuring all external work meets global brand standards.

Digital & E -Commerce Growth (Omni -Channel Leadership):

• Lead digital marketing for e - commerce channels, driving online traffic, conversion, and engagement while integrating online campaigns with offline store experiences (O2O) to enhance the overall customer journey.
• Leverage customer database/CRM, including data capture, segmentation, personalization, and lifecycle marketing for retention.
• Implement performance marketing discipline, using data - driven optimization, A/B testing, attribution modelling, and automated ROI tracking.

Team Leadership & Capability Building (Operational Excellence):

• Build and lead a high -performing marketing team.
• Develop playbooks and SOPs to ensure consistent, scalable, and brand - compliant marketing execution.
• Foster a culture of creativity, accountability, and brand obsession, coaching the team on global brand standards and marketing excellence.

Reporting Relationships 
Internal Interfaces

• Reports to:
  • Chief Executive Officer
• Direct Reports:
  • Marketing & Activations Lead
  • Brand & Communications Lead
  • Social Media Coordinator
  • Digital Marketing Manager
  • Graphic Designer
• Other Internal Relationships:
  • Finance
  • Buying & Merchandizing
  • Retail Operations
• External Interfaces:
  • Global Brand Principal
  • Marketing Team
  • Value Added Distributor
  • Marketing Team
  • Creative Agencies
  • Media Partners
  • Event Vendors

Rrequirements
Educational Qualification:

• Bachelor’s degree in Marketing, Business Administration, Communications, Mass Communication & Economics.
• Professional qualification Digital Marketing Certifications: Google Analytics, Google Ads, Meta
• Blueprint, Brand Management or Marketing Strategy Credentials, CIM (Chartered Institute of Marketing), Project Management – PMP, PRINCE2

Experience (What You Have Done)

• 8–12+ years in marketing leadership with premium brand or retail marketing exposure.
• Expertise in Premium consumer brands, retail marketing, global brand compliance, budget management, and agency/vendor oversight.
• Proven track record of launching brands/products in competitive markets, managing budgets with
• ROI accountability, leading high -performing teams (5 –10+ people), delivering integrated offline/digital campaigns, and navigating complex stakeholder ecosystems.

Knowledge (What You Must Know):

• Premium brand management and positioning in emerging markets
• Retail marketing dynamics (traffic generation, conversion optimization, in -store experience)
• Digital marketing ecosystem (paid media, social, SEO, CRM, e - commerce)
• Marketing budget management and financial accountability
• Global brand franchise systems and compliance requirements
• Nigerian consumer behavior and media landscape
• Agency and vendor management best practices

Skills (What You Must Be Able to Do):

• Strategic Thinking: Translate global brand strategy into locally relevant campaigns
• Financial Acumen: Manage marketing budgets with ROI discipline and compliance rigor
• Campaign Development: Design integrated campaigns that drive measurable business results
• Stakeholder Management: Navigate complex relationships with brand principal, distribution partners, agencies, and internal teams
• Team Leadership: Build, coach, and inspire high -performing creative teams
• Data -Driven Decision Making: Use analytics to optimize campaigns and prove ROI

Abilities (How You Think & Operate):

• Ability to balance creativity with commercial discipline
• High brand standards and attention to detail (zero tolerance for off -brand execution)
• Strong collaboration and influence skills across functions and stakeholders
• Comfortable with ambiguity and fast -paced environments
• Results -oriented mindset
• Willingness to be hands -on when necessary - not just a delegator

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online