Sales and Activation Lead at Elizabeth Maddeux Limited

Elizabeth Maddeux provides a range of human resources solutions designed to empower your workforce, enhance technical proficiency, refine soft skills, and accelerateorganizational growth for better impacts by enhancing organizational dynamics through a well-rounded and robust human resource intervention.

We are recruiting to fill the position below:

Job Title: Sales and Activation Lead

Location: Lagos
Employment Type: Full-time

Job Description

• The Sales & Activations Lead will be responsible for driving revenue growth through strategic sales initiatives and executing high-impact brand, fan, and partner activations.
• This role bridges commercial sales and on-ground/off-ground activations, ensuring sponsorships, partnerships, and campaigns deliver measurable value to the business and stakeholders.
• The ideal candidate is commercially savvy, energetic, and deeply passionate about sports, with a strong ability to convert opportunities into revenue while delivering memorable activations.

Key Responsibilities
Sales & Revenue Generation:

• Develop and execute sales strategies to drive revenue across sponsorships, partnerships, merchandise, events, and ticketing (where applicable).
• Identify, pitch, and close new business opportunities with corporate sponsors, brands, and partners.
• Manage the end-to-end sales cycle: prospecting, proposal development, negotiation, closing, and onboarding.
• Build and maintain strong relationships with existing partners to ensure renewals and upsell opportunities.
• Prepare sales proposals, presentations, and commercial decks aligned with brand and audience insights.

Activations & Campaign Execution:

• Lead the planning and execution of brand, fan engagement, and partner activations (matchday activations, community events, digital campaigns, experiential marketing).
• Ensure all activations align with partner objectives, brand guidelines, and commercial agreements.
• Collaborate with marketing, media, and operations teams to deliver seamless and impactful activations.
• Monitor activation performance and provide post-activation reports to partners and internal stakeholders.

Strategy & Planning:

• Work closely with leadership to develop commercial and activation strategies aligned with business goals.
• Track sales pipelines, revenue performance, and activation ROI.
• Identify market trends, fan behavior insights, and competitor activities to inform strategy.

Stakeholder & Team Collaboration:

• Serve as the primary point of contact for sponsors and activation partners.
• Coordinate with internal teams (marketing, operations, finance) and external vendors to deliver projects on time and within budget.
• Support junior sales or activation team members where applicable.

Qualifications & Experience

• Bachelor’s Degree in Business, Marketing, Sports Management, or a related field.
• 3  – 5 years of experience in sales, sponsorships, partnerships, or activations (sports or entertainment industry preferred).
• Proven track record of meeting or exceeding sales targets.
• Experience executing brand or experiential activations.
• Strong negotiation, presentation, and relationship-management skills.

Skills & Competencies:

• Commercial and revenue-driven mindset
• Strong understanding of sponsorship value propositions
• Excellent communication and stakeholder management skills
• Project management and execution capability
• Creativity and problem-solving ability
• Passion for sports and fan engagement.

Application Closing Date
15th February, 2026.

How to Apply
Interested and qualified candidates should send their Resume and cover letter to: careers@elizabethmaddeux.com using “Sales and Activation Lead” as the subject of the mail.

Note: Only qualified candidates will be contacted.