Marketing Manager at Laboria Limited

Laboria is a trusted provider of high-quality hospital and laboratory equipment, reagents, and consumables, delivering innovative IVD solutions at competitive prices with exceptional customer service. Committed to quality, service excellence, and innovation, we strive to be Nigeria’s premier healthcare equipment partner while expanding our footprint to become a leading provider across Africa.

As we expand our commercial and technical capabilities in 2026, we are recruiting dynamic professionals to join our growing team in the capacity below:

Job Title: Marketing Manager

Location: Jabi, Abuja
Employment Type: Full-Time
Reports to: Managing Director

Job Purpose

• The Marketing Manager will lead the planning, development, and execution of the company’s marketing strategy to enhance brand visibility, generate leads, and drive business growth.
• The role involves managing both digital and traditional marketing campaigns, coordinating cross-functional teams, and analyzing performance metrics to optimize results.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Lead the planning and execution of both digital (social media, email, Google Ads, SEO) and traditional marketing campaigns.
• Oversee content creation, brand messaging, and promotional materials to ensure consistency across all channels.
• Monitor, measure, and report on the effectiveness of marketing campaigns, adjusting strategies to achieve targets.
• Collaborate closely with Sales, Business Development, and Product teams to align marketing initiatives with commercial objectives.
• Manage external marketing agencies and vendors as needed.
• Stay updated on industry trends, competitor activities, and customer insights to inform marketing strategies.
• Prepare budgets, track marketing expenses, and ensure cost-effective campaign execution.
• Mentor and guide the marketing team, fostering a culture of creativity and accountability.

Key Performance Indicators (KPIs)

• Achievement of marketing campaign goals (leads, engagement, conversions).
• Brand awareness growth and audience reach.
• Alignment of marketing initiatives with sales and business development objectives.
• Timely execution of marketing projects within budget.
• Team performance and development metrics.

Requirements
Educational Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Master’s degree or professional marketing certifications is a plus.

Experience:

• Minimum of 5 years’ experience in marketing, with at least 3 years in a managerial role.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Experience managing digital marketing platforms and analytics tools.

Skills & Competencies:

• Strong strategic thinking and planning abilities.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools (Google Ads, SEO, social media platforms, analytics).
• Leadership and team management capabilities.
• Analytical skills to interpret data and make informed decisions.
• Creativity and innovation in campaign development.
• Ability to work under tight deadlines and manage multiple projects simultaneously.

Salary

• N350,000 - N400,000 / Month (Gross) and benefits package.

Why Join Us?

• Opportunity to shape and lead the company’s marketing strategy.
• Dynamic and collaborative work environment.
• Career growth opportunities aligned with company expansion plans.

Application Closing Date
Not Specified.