SMB & Education Lead at LATC Group

LATC is a proprietary investment firm committed to delivering strategic, high - quality services across multiple sectors such as Agriculture, Marine Logistics, Retail Franchising and Real Estate. Our mission is to create lasting impact in the communities where w e operate by building socially responsible businesses that are partners of choice in their industries.

LATC has secured a strategic retail partnership to represent a premium consumer electronics brand in Nigeria. As part of this partnership, LATC will establish flagship physical and online stores that serve as the definitive expression of the brand in the Nigerian market, offering authentic products and the brand's signature customer experience.

We are recruiting to fill the position below:

Job Title: SMB & Education Lead

Location: Lagos - based, with travel to client sites and stores
Subsidiary/Department: LAT C / Commercial & Business Sales

Job Objective

• The SMB & Education Lead is the business -to-business revenue engine, responsible for building and scaling institutional sales channels that extend brand reach beyond retail into the enterprise, SMB, and education sectors.
• This role is the bridge between retail excellence and institutional market opportunity — where B2B sales capability determines whether we capture the significant enterprise and education market or leave it to competitors.

Roles and Responsibilities
SMB Sales Development (Small & Medium Business):

• Own end -to- end SMB sales strategy and execution, including identifying and qualifying target segments (professional services, creative agencies, tech startups, healthcare, hospitality), developing tailored value propositions for the Nigerian market, buildi ng outbound prospecting and lead generation programs, and managing the sales cycle from lead qualification to deal closure.
• Drive volume sales through business accounts, including fleet deployments, device refresh and upgrade programs, and business financing or leasing arrangements
• Partner with Retail Operations Manager and Store Managers to investigate shrinkage incidents and implement corrective actions .

Education Sector Development (K - 12 & Higher Education):

• Build an education market strategy targeting private K –12 schools (primary, secondary, and international), universities and polytechnics, vocational and technical training institutions, and government education initiatives and procurement programs .
• Develop education -specific programs, including 1:1 device programs for students and faculty, lab and classroom technology solutions, teacher professional development partnerships, and campus store or institutional reseller arrangements.
• Leverage brand's education pricing and programs to deliver competitive offers that win institutional business

Pipeline Management & Revenue Forecasting (Commercial Discipline):

• Build and maintain a qualified sales pipeline with clear qualification criteria, accurate deal values and probability weighting, and regular pipeline reviews and forecast updates.
• Own B2B revenue targets and reporting, including monthly and quarterly revenue forecasting, win/loss analysis and competitive intelligence, pipeline coverage ratios and conversion metrics 
• Partner with Finance on B2B revenue recognition, invoicing, and collections.

Account Management & Customer Success (Relationship Excellence):

• Develop strategic account plans for key institutional customers by understanding their technology roadmaps and budget cycles, identifying expansion and upsell opportunities, and building multi -level relationships within client organizations.
• Convert satisfied customers into brand advocates and reference accounts.
• Ensure customer success and retention by coordinating deployment and onboarding support, managing post -sale relationships and satisfaction, and driving renewal and repeat purchase behavior.

Cross - Functional Collaboration & Ecosystem Integration:

• Partner with Retail Operations to coordinate store -based business customer experiences, leverage stores for product demonstrations and training, and ensure seamless handoff between retail and B2B channels.
• Partner with Marketing to develop B2B marketing collateral and case studies, execute business and education events, and strengthen thought leadership positioning in enterprise and education sectors .
• Partner with Buying & Merchandising to forecast B2B demand for inventory planning and coordinate bulk order fulfilment and delivery.

Team Leadership & Capability Building:

• Build and lead the B2B sales team, including SMB Officers for field -based business development and Education Account Coordinators for institutional sales support.
• Develop sales playbooks and methodologies for B2B sales execution.
• Coach team on consultative selling, solution positioning, and enterprise sales techniques.
• Foster culture of accountability, pipeline discipline, and customer obsession.

Reporting Relationships
Internal Interfaces:

• Reports to:
  • Chief Executive Officer (CEO)
  • Brand Principal Business Team
• Direct Reports
  • Retail Operations Manager
• Other Internal Relationships:
  • Finance
  • Retail and Operations
  • Marketing
  • Buying & Merchandising

External Interfaces

• Value -Added Distributor
• Educational Institutions
• Building Management
• Corporate Clients
• Government Agencies

Requirements
Educational Qualification:

• Bachelor’s degree in Business Administration, Marketing, Information Technology, Economics, Education Administration, or a related discipline, or equivalent practical experience
• Professional certifications, including brand principal product certifications, sales methodology credentials (SPIN, Challenger, MEDDIC), and project management certifications (PMP, PRINCE2), are an added advantage .

Experience (What You Have Done):

• 6- 10+ years in B2B sales, with enterprise or institutional sales experience .
• Experience in technology sales (hardware, software, or technology services), education sector sales (EdTech, institutional technology, or learning solutions), SMB/commercial sales in the Nigerian market, and premium brand environments requiring consultativ e selling.
• Proven track record of consistently exceeding B2B revenue targets, building and managing sales pipelines with predictable conversion, winning competitive deals against established players, leading small B2B sales teams, and developing strategic accounts fr om initial sale to ongoing partnership.

Knowledge (What You Must Know):

• B2B sales methodologies and enterprise sales cycles
• Nigerian education sector landscape (private schools, universities, government initiatives)
• SMB market dynamics and decision -making processes
• Technology solutions positioning and competitive differentiation
• Government and institutional procurement processes
• Premium brand product portfolio and business solutions

Skills (What You Must Be Able to Do):

• Consultative Selling: Diagnose customer needs, position solutions, and navigate complex sales cycles
• Pipeline Management : Build, qualify, and advance deals through structured sales process
• Relationship Building: Develop trusted advisor status with institutional decision -makers
• Negotiation: Structure and close complex deals while protecting margin
• Team Leadership: Coach and develop sales team to consistently hit targets
• Forecasting: Provide accurate revenue predictions based on pipeline analysis

Abilities (How You Think & Operate):

• Ability to balance hunter mentality (new business) with farmer discipline (account management)
• High resilience and persistence in face of long sales cycles and rejection
• Strategic thinking combined with tactical execution
• Comfortable with ambiguity and evolving market conditions
• Willingness to be hands -on with direct selling while building team
• Strong competitive drive with ethical boundaries

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online