Social Media Coordinator at LATC Group

LATC is a proprietary investment firm committed to delivering strategic, high - quality services across multiple sectors such as Agriculture, Marine Logistics, Retail Franchising and Real Estate. Our mission is to create lasting impact in the communities where w e operate by building socially responsible businesses that are partners of choice in their industries.

LATC has secured a strategic retail partnership to represent a premium consumer electronics brand in Nigeria. As part of this partnership, LATC will establish flagship physical and online stores that serve as the definitive expression of the brand in the Nigerian market, offering authentic products and the brand's signature customer experience.

We are recruiting to fill the position below:

Job Title: Social Media Coordinator

Location: Lagos
Subsidiary/Department: LAT C / Marketing & Brand

Job Objective

• The Social Media Coordinator is the digital community builder, responsible for creating engaging social content, managing brand presence across platforms, and building an active community of brand advocates.
• This role is the brand's social voice and community champion — where daily engagement builds the loyal following that drives brand preference.

Roles and Responsibilities
Content Creation & Publishing (Daily Execution):

• Create and publish daily social media content — including posts, stories, and reels — aligned with the content calendar and consistent with the brand voice.
• Develop platform -specific content optimized for Instagram, Twitter/X, Facebook, LinkedIn, TikTok, and YouTube, coordinating with the Graphic Designer on visual assets.
• Write engaging captions and copy that drive audience engagement while ensuring all content is brand-compliant and approved before publishing.
• Schedule and manage content publication using social media management tools to maintain consistency and maximize reach.

Community Management & Engagement (Relationship Building):

• Monitor brand mentions, comments, and messages across all platforms, responding to  customer inquiries promptly and professionally.
• Engage with the community to build relationships, brand loyalty, and foster user - generated content by encouraging customers to share their experiences.
• Identify and escalate customer complaints or issues to the appropriate teams for timely resolution.
• Build and nurture relationships with brand advocates and superfans to drive organic amplification and positive brand engagement.

Influencer & Creator Coordination (Partnership Support)

• Support influencer marketing initiatives by researching and identifying potential partners aligned with brand values.
• Coordinate influencer campaign logistics, including briefings, content delivery, approvals, and product seeding or gifting.
• Monitor influencer content performance, compliance with brand guidelines and disclosure requirements, and report on partnership ROI.
• Maintain and build a database of influencers and creators for ongoing and future partnership opportunities.

Analytics & Reporting (Performance Optimization):

• Track and monitor social media metrics including followers, engagement, reach, and click-through rates to assess performance.
• Prepare weekly and monthly social media reports, providing insights and actionable recommendations.
• Analyze content performance, monitor trending topics, and follow relevant industry conversations to identify what resonates with audiences.
• Track competitor social media activity to identify opportunities or threats and recommend content optimizations based on performance data and trends.

Reporting Relationships
Internal Interfaces

• Reports to:
  • Brand & Communi cation s Lead
• Direct Reports:
  • None (Individual Contributor)
• Other Internal Relationships:
  • Finance
  • IT
  • Marketing & Branding

External Interfaces:

• Influencers
• Content Creators
• Social Media Platforms
• Community Members
• Creative Agencies

Requirements
Educational Qualification:

• Bachelor’s Degree or HND in Marketing, Communications, Mass Communication, Digital Media, Journalism, or a related discipline.
• Professional certifications in social media marketing certifications (Meta Blueprint, Hootsuite), content creation or copywriting courses, digital marketing certifications, and community management training are an added advantage.

Experience (What You Have Done):

• 2-4+ years in social media management or digital marketing
• Experience in consumer brands with an active social presence, digital marketing or social media agencies, retail or e - commerce social media, or media, entertainment, or lifestyle brands.
• Proven track record of growing social media followings organically, creating high - engagement content, building engaged online communities, and successfully managing influencer partnerships.

Knowledge (What You Must Know):

• Social media platforms (Instagram, Twitter/X, Facebook, LinkedIn, TikTok, YouTube)
• Content creation best practices for different platforms
• Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Community management principles and customer engagement
• Social media analytics and reporting metrics

Skills (What You Must Be Able to Do):

• Content Creation: Create engaging posts, stories, and short -form video content
• Copywriting: Write compelling captions and social copy in brand voice
• Community Engagement: Respond professionally and build relationships with followers
• Analytics: Track metrics, identify trends, and translate data into insights
• Platform Expertise: Understand each platform's algorithm, features, and best practices

Abilities (How You Think & Operate):

• Ability to create content quickly while maintaining quality and brand standards
• Strong cultural awareness — understands Nigerian social media trends and conversations
• Always -on mindset — social media doesn't stop at 5pm
• Thick skin — can handle negative comments professionally without taking personally
• Creative and curious — constantly exploring new content ideas and formats

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online