Director - Product Marketing at Husk Power Systems Nigeria Limited

Husk is one of the world’s leading rural energy providers. We provide low-cost and reliable power to rural households and businesses, entirely from renewable energy sources. Powering economic possibilities in every village is at the heart of everything we do.

We design, build and operate the lowest cost hybrid (solar and biomass) power plant and distribution network in India and Africa. To date, Husk has provided electricity to over 15,000 homes and business, reducing 95,000 tonnes of CO2. Our aim is to provide 30MW of power to 225,000 customers by 2025, and save 350,000 tonnes of CO2 each year.

We are recruiting to fill the position below:

Job Title: Director - Product Marketing

Location: Abuja

Job Summary

• We are seeking a dynamic and experienced Product Marketing Manager to drive Husk’s Product.
• This role requires a versatile individual with 8-10 years of hands-on experience in cross-functional product and marketing roles, along with the ability to lead and mentor a team.

Key Responsibilities Include

• Conduct thorough market research to understand customer needs, market trends, and competitive landscape.
• Analyze data to identify key insights and opportunities for product positioning and differentiation Ultimately owning fine-tuning of product-market fit
• Develop clear and compelling product positioning and messaging that resonates with target audiences.
• Create and maintain buyer personas from customer segmentation to guide marketing efforts.
• Develop and execute go-to-market plans for new product launches and feature releases.
• Coordinate cross-functional teams, including product management, sales, and customer support, to ensure successful product/campaign/feature launches.
• Act as customer voice for digital product and app features, translating customer insights and business requirements into clear feature briefs and prioritization inputs for product teams.
• Drive end-to-end delivery and adoption of app features in partnership with Product, Tech, and Design, including launch readiness, in-app communication, and performance tracking against defined business metrics.
• Create high-quality marketing content, including product brochures, presentations, case studies, and white papers.
• Plan and execute marketing campaigns across various channels, including, social media, and digital advertising.
• Develop sales tools and training materials to support the sales team in effectively communicating product value.
• Conduct training sessions and provide ongoing support to the sales team
• Define and track clear success metrics across product, digital, and marketing initiatives to evaluate impact on adoption, revenue, retention, and customer experience.
• Own management reporting and insights, translating data into clear narratives and recommendations for senior leadership decision-making.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree is a plus.
• Proven track record of successfully managing and optimizing marketing campaigns, A/B testing with a focus on driving business results.
• Experience in the energy sector is an added advantage.
• Experience and Knowledge of developing and managing a digital products
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Creative thinker, with ability to work effectively in a cross-functional team environment.
• Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, PowerBI, Tableau, etc.).
• Excellent communication, leadership, and interpersonal skills.
• Ability to thrive in a fast-paced environment, manage multiple priorities, and deliver results under tight deadlines with minimum intervention.
• Prior experience in a leadership or managerial role, demonstrating the ability to inspire and motivate a team.
• Willingness to travel as per requirement.
• Enthusiasm in strategic contribution and collaboration on other related marketing initiatives within the company to drive overall business growth and success.

Location and Travel:

• This role is based in Abuja, Nigeria and requires some travel to other Husk locations.

Salary
Based on the candidate’s experience and qualifications (N35,000,000 - N40,000,000 annually), salary can be negotiated if required.

Application Closing Date
Not Specified.