Marketing Manager (Remote) at Rock Platform Limited (2 Openings)

RockPay app is your go-to mobile payment platform designed to simplify the way you manage and share your money. Whether you are splitting a dinner bill with friends, paying your neighbor for a favor, or settling monthly expenses, RockPay is here to make every transaction effortless.

You can also use RockPay to pay for goods and services, manage your bills, and even share money among your contacts with ease. Our mission is to bring people closer together by making financial interactions as simple and secure as possible.

Join the RockPay community today and discover a smarter, faster way to manage your finances on the go.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Locations: Abuja (FCT) and Lagos
Employment Type: Full-time (Remote (May later become Hybrid)
Department: Marketing & Growth
Reports To: CE& COO

Job Summary

• Rock Platform Ltd., the company behind the innovative fintech mobile application RockPay, is seeking a highly creative, results-driven, and digitally skilled Marketing Manager to lead brand awareness, customer acquisition, and digital advertising efforts.
• The Marketing Manager will be responsible for planning, developing, and executing strategic marketing campaigns across platforms such as Facebook, Google Ads, and other digital channels. The ideal candidate must have strong expertise in graphic design, branded content creation, and digital advertising tools to attract, engage, and convert customers to the RockPay platform.

Role Overview
The Marketing Manager plays a critical role in driving growth and market visibility for RockPay. This role ensures:

• Strong brand positioning in the fintech market.
• Effective digital advertising that converts leads into active users.
• Consistent and attractive branded visual content.
• Measurable growth in app downloads and customer engagement.
• Competitive presence across online platforms.
• The Marketing Manager will be instrumental in scaling RockPay’s market presence and building trust among users through impactful and visually compelling campaigns.

Key Responsibilities
Digital Marketing & Advertising:

• Develop and execute paid advertising campaigns on:

  • Facebook & Instagram Ads
  • Google Ads (Search, Display, YouTube)
• Optimize campaigns to maximize app downloads, customer registrations, and transaction activity.
• Monitor advertising performance metrics (CTR, CPC, ROI, conversion rate).
• Conduct A/B testing to improve ad performance.

Graphic Design & Brand Development:

• Design high-quality branded marketing materials for RockPay, including:

  • Social media graphics
  • Banner ads
  • Promotional flyers
  • App launch visuals
  • Video ad creatives
• Ensure brand consistency across all digital and offline platforms.
• Develop visual campaigns that communicate trust, security, and innovation in fintech.

Customer Acquisition & Growth Strategy:

• Develop marketing strategies to attract and retain RockPay users.
• Identify target customer segments and tailor campaigns accordingly.
• Create promotional campaigns to increase app usage and transaction volume.
• Implement referral and promotional programs to drive growth.

Content & Social Media Management:

• Manage RockPay’s social media presence.
• Create engaging content calendars.
• Increase engagement, followers, and brand awareness.
• Respond to online inquiries and monitor brand reputation.

Analytics & Reporting:

• Track and analyze marketing performance weekly and monthly.
• Provide detailed reports on campaign effectiveness.
• Recommend improvements based on data insights.
• Monitor competitor marketing activities.

Qualifications & Requirements
Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, Graphic Design, or a related field (required).
• Master’s degree in Marketing, Digital Marketing, or Business Administration (preferred).

Experience:

• Minimum of 3 - 5 years of experience in digital marketing.
• Proven experience managing Facebook and Google Ads campaigns.
• Experience in fintech, mobile apps, or technology marketing is an advantage.

Technical & Software Skills

• Must be highly proficient in:
  • Facebook Ads Manager
  • Google Ads
  • Google Analytics
• Graphic design tools such as:
  • Adobe Photoshop
  • Adobe Illustrator
  • Canva
  • CorelDRAW
  • Figma (preferred)
• Video editing tools (e.g., Adobe Premiere Pro, CapCut, or similar) is a plus.

Core Competencies:

• Strong creativity and visual storytelling ability.
• Excellent analytical and data interpretation skills.
• Strategic thinking and problem-solving abilities.
• Strong communication and presentation skills.
• Ability to manage multiple campaigns simultaneously.
• Results-driven mindset with focus on customer growth.

Salary
N100,000 - N180,000 monthly.

Application Closing Date
27th February, 2026.

How to Apply
Interested and qualified candidates should send their resume, cover letter and portfolio link of sample Adverts / brands they have worked on to: work@rockpay.ng using the Job Title as the subject of the email.