Marketing Lead at The Place (Smackers Limited)

The Place - We are a fast growing, world class, and dynamic, multi-billion Nigerian conglomerates, established and managed by a team of professionals with decades of management consulting and accounting experience/ training from Arthur Andersen (now KPMG in Nigeria). We are a profitable player in the QSR sector of the Hospitality industry in Nigeria with great prospects and staff strength of over 1000 employees. Currently, our operations span across 17 locations in Lagos and Abuja, Nigeria, with rapid expansion plans to penetrate more locations in the short to medium term.

We are recruiting to fill the position below:

Job Title: Marketing Lead

Location: Lekki Phase I, Lagos
Employment Type: Full-time

Job Description

• The Marketing Lead will be responsible for achieving revenue goals by developing and executing sales and marketing plans, in-person sales meetings and networking, marketing the entire restaurants chain and functioning as a public relations spokesperson to promote the restaurant chain locally.
• The Marketing Lead will also be responsible for developing, implementing and tracking marketing programs that increase The Place brand exposure and boost our restaurant, nightlife and hotel sales. 
• The Marketing Lead will require a thorough understanding of business and marketing strategy and will become the brand ambassador for The Place.
• This includes excellent communication skills with staff, vendors, food writers and bloggers, Newspapers, local businesses and the community. It also requires the ability to project manage; multi-task and problem solve in a fast-paced environment.

Responsibilities

• Understand and communicate marketing strategy and objectives to the CEO, restaurant management and staff
• Partner with Restaurant, nightlife and hotels Managers to plan and execute sales building activities that will build relationships, which will increase customer count, check average and outside sales
• Deploy web, social media, email, collateral, merchandise, and other communications effectively with corporate support team
• Coordinate partner, community, and vendor relationships.
• Establish goodwill and build relationships within the community and with the overall QSR food, nightlife and hotel concept for the business.
• Identify and capitalize on strategic partners that complement the brand.
• Plan and execute marketing events in coordination with relevant stakeholders
• Collect and analyze data to improve marketing programs
• Assists and/ or completes additional tasks as assigned
• Must clearly be able to demonstrate growth in sales as a result of marketing efforts

Requirements

• Bachelor’s Degree in marketing, Business Administration, Management Science, or similar discipline
• 5-7 years of professional experience in Marketing, Business Development and Brand Management with a demonstrated track record of driving results
• Experience in a top Marketing Agency is a huge advantage
• Proficient in Windows Office, Microsoft Office suite.

Application Closing Date
2nd March, 2026.