Marketing Manager (SaaS) at a Care Technology Company - Lifted Horizon Nigeria Limited

Lifted Horizon Nigeria Limited - Our client in the Care Technology sector, is recruiting to fill the position below:

Job Title: Marketing Manager (SaaS)

Location: Ikeja, Lagos
Employment Type: Full-time

Description

• Our client is seeking an experienced and strategic Marketing Managerto drive brand positioning, demand generation, and market expansion across the United Kingdom. This role is ideal for a data-driven marketing professional with at least 4 years’ experience, preferably within B2B SaaS, health-tech, or technology-led environments.
• The successful candidate will be responsible for developing and executing integrated marketing strategies that generate qualified leads, strengthen brand visibility, and directly support revenue growth within the UK care sector.

Key Responsibilities

• Develop and implement comprehensive B2B marketing strategies aligned with business growth objectives.
• Drive demand generation campaigns across digital channels (LinkedIn, email marketing, paid media, SEO/SEM).
• Work closely with the Sales team to align marketing efforts with pipeline and revenue targets.
• Manage and optimise CRM and marketing automation platforms (e.g., HubSpot, GoHighLevel or similar).
• Plan and execute product marketing initiatives including messaging, positioning, and go-to-market strategies.
• Oversee content strategy including case studies, whitepapers, webinars, and thought leadership materials tailored to the UK care market.
• Monitor, analyse, and report on marketing performance metrics (MQLs, CAC, conversion rates, ROI).
• Manage agency relationships, media partnerships, and external vendors where applicable.
• Conduct market research and competitor analysis to identify growth opportunities.
• Support brand consistency across all digital and offline marketing channels.

Requirements

• Minimum of 4 years’ experiencein Marketing, with strong preference for B2B SaaS or Health-Techexperience.
• Proven track record of generating qualified leads and supporting revenue growth.
• Strong understanding of digital marketing, performance marketing, and marketing analytics.
• Experience marketing into the UK market(preferably within the care, health, or regulated sectors) is highly desirable.
• Proficiency in CRM and marketing automation tools.
• Strong analytical, communication, and project management skills.
• Ability to work independently in a fast-paced, growth-focused environment.

Application Closing Date
31st March, 2026.

How to Apply
Interested and qualified candidates should send their CV to: recruitment@liftedhorizonng.com using the job title as the subject of the mail.