Marketing Head at HRD Solutions

At HRD Solutions, we provide performance focused support to businesses in the areas of business strategy, organizational design and Human Resource Consulting.

We are recruiting to fill the position below:

Job Title: Marketing Head

Location: Lagos 
Employment Type: Full-time

Job Objective / Summary

• Lead the development and execution of comprehensive marketing strategies for our products and corporate brand.
• This role is responsible for creating innovative marketing concepts, building a strong brand niche within the microfinance sub-sector, and significantly increasing product patronage and top-of-mind awareness.
• Key responsibilities include market analysis, campaign development, and performance tracking to ensure achievement of strategic marketing objectives.

Duties & Responsibilities

• Research and analysis of a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, consumer behaviors, and demographic data.
• Works with product and service process owners to develop winning go-to-market strategies for achieving the products' marketing objectives.
• Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public in a cost-effective manner.
• Participates in the New Product Development (NPD) process and enforces brand marketing guidelines throughout each product lifecycle to ensure product relevance at each phase.
• Provides expert direction and insight to marketing staff members throughout each project or campaign.
• Acts as a go-to resource for up-to-date, accurate research and market information.
• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.
• Adjusts marketing plans as needed in response to data tracking efforts.
• Engages with relevant stakeholders, i.e., strategy, customer experience management, retail banking, operations, and e-channels, to co-create an omnichannel experience.

Key Performance Indicators

• Existence of a robust product and service marketing strategy and plan
• Quality and timeliness of product and service go-to-market execution
• Quality, volume, and frequency of research reports
• Timely and high-quality internal product knowledge information dissemination
• Number of new ideas provided, accepted, and implemented.
• Key competitive insights and adoption of innovative thinking.
• Increase in the number of e-products adopted and accounts opened.

Job Requirements
Education and Experience:

• Education: First Degree in Marketing, Business Administration, and related courses. Additional, professional qualifications in marketing, strategy, business analysis & innovations
• Experience: Minimum of 6 years relevant experience.

Knowledge:

• Understanding of the nature and dynamics of policy impact on the business environment
• Hands-on Sales and marketing knowledge Data analysis, interpretation and reporting
• Critical and practical knowledge of digital and social media marketing and engagement
• Proficiency in the use of Microsoft Office programmes (Excel & PowerPoint) and other packages.

Skills/Compentencies:

• Great interpersonal skills
• Team building skills
• Strategic thinking and being proactive
• Great Communication skills
• Innovativeness Leadership.

Salary
Open to discussion.

Application Closing Date
3rd March, 2026.

How to Apply
Interested and qualified candidates should send their Applications to: hrdsolutionsnig@gmail.com using the Job title as the subject of the email.