Digital Marketing Officer at Sylvastar Group

Sylvastar Group is a diversified Nigerian conglomerate with its headquarters in Abuja, Nigeria, operating across multiple sectors including real estate, agriculture, food & beverages, finance, and petrochemical manufacturing.

We are recruiting to fill the position below:

Job Title: Digital Marketing Officer

Location: Ics Drive, Abuja (FCT) 
Employment Type: Full-time

Job Summary

• The Digital Marketer at Sylvastar Group is responsible for developing and executing high-performance digital campaigns that generate qualified leads, nurture prospects, drive property inspections, and convert prospects into subscribers and investors.
• All digital efforts — including paid ads, email marketing, and organic campaigns — must contribute directly to measurable lead generation, client engagement, and revenue growth.

Key Responsibilities
Lead Generation & Performance Marketing:

• Plan, launch, and manage paid advertising campaigns (Meta Ads, Google Ads, YouTube Ads).
• Ensure all campaigns are optimized specifically for lead generation (form submissions, WhatsApp inquiries, calls, inspection bookings).
• Develop structured sales funnels from awareness to conversion.
• Conduct A/B testing on creatives, targeting, and landing pages.
• Reduce cost per lead (CPL) while maintaining high-quality prospects.

Email Marketing & Newsletter Management:

• Develop and manage email marketing campaigns for lead nurturing and client retention.
• Create and send regular newsletters highlighting:
  • New property launches
  • Estate development updates
  • Promotional offers
  • Investment opportunities
  • Company milestones
• Segment email lists for targeted campaigns (new leads, existing subscribers, investors, prospects).
• Design automated email sequences for:
  • New lead onboarding
  • Inspection reminders
  • Payment follow-ups
  • Re-engagement campaigns
  • Monitor open rates, click-through rates, and conversion metrics.
  • Ensure compliance with email marketing best practices.

Social Media Management & Brand Visibility:

• Manage and grow all company social media platforms.
• Develop monthly content calendars aligned with sales objectives.
• Collaborate with the Media and Content Team to produce:
  • Property showcase videos
  • Client testimonials
  • Estate updates
  • Promotional campaigns
• Ensure brand consistency across all digital platforms.

Lead Tracking & Sales Alignment:

• Work closely with the Sales Team to ensure proper follow-up on all digital leads.
• Track conversion stages:
  • Lead → Inspection
  • Inspection → Subscription
  • Subscription → Payment completion
• Ensure proper CRM integration for tracking and accountability.

Analytics, Reporting & Budget Management:

• Prepare weekly and monthly performance reports covering:
  • Qualified leads generated
  • Cost per lead (CPL)
  • Email open and conversion rates
  • Conversion rates across funnel stages
  • Return on Ad Spend (ROAS)
  • Revenue generated from digital campaigns
• Manage advertising budgets responsibly and transparently.

Key Performance Indicators (KPIs)

• Monthly qualified lead target
• Cost per lead benchmark
• Lead-to-inspection conversion rate
• Lead-to-sale conversion rate
• Email open rate benchmark
• Email click-through rate
• Newsletter engagement rate
• Return on Ad Spend (ROAS)
• Revenue contribution from digital campaigns

Requirements & Qualifications

• Bachelor’s Degree / HND in Marketing, Mass Communication, Business, or related field.
• 1-2 years experience in digital marketing (real estate experience is an advantage).
• Strong knowledge of:
  • Meta Ads Manager
  • Google Ads
  • Email marketing platforms (e.g., Mailchimp, HubSpot, etc.)
  • CRM systems
  • SEO and analytics tools
• Strong analytical and data interpretation skills.
• Ability to meet performance targets and deadlines.

Salary
N120,000 - N150,000 per month.

Application Closing Date
24th February, 2026.

How to Apply
Interested and qualified candidates should send their CV and portfolio to: hr@sylvastargroup.com using the Job Title as the subject of the email.