Assistant Manager, Trade Development (Lagos) at Golden Penny Foods - Flour Mills of Nigeria Plc

Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading foods company in Africa providing high quality and affordable products in the most convenient ways to consumers through world class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta and Golden Noodles. The Company's flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria.

We are recruiting to fill the position below:

Job Title: Assistant Manager, Trade Development

Location: Lagos State

Purpose ​

• Manage and develop trade channels by driving sales performance, enhancing distributor relationships, and executing retail strategies to maximize market penetration and revenue growth.

The Job

• Oversee and manage multiple Key Distributors (KDs) to ensure efficient trade development.
• Achieve sales volume targets by developing and implementing market expansion strategies.
• Lead direct-to-retail redistribution by coordinating van sales and open market sales teams.
• Enforce Standard Operating Procedures (SOPs) for route planning and ensure effective use of sales automation tools.
• Expand territory coverage by establishing and optimizing sub-distributor networks.
• Coach and mentor sales teams, enhancing their capabilities to drive revenue growth.
• Develop and execute Joint Business Plans (JBPs) with KDs to track and measure performance.
• Analyze competitor activities, identify market trends, and recommend strategic actions.
• Monitor sales performance through periodic reviews, identifying areas for improvement and implementing corrective actions.

Qualifications​

• Minimum requirement: BSc in Business, Sales, or a related field.

Experience:​

• Minimum 5+ years of sales experience in FMCG, preferably in redistribution sales.
• Added Advantage: Expertise in managing large Key Distributor networks

The Person Must Have:

• Strong understanding of trade marketing, route-to-market strategies, and channel development across key markets
• Proven ability to drive market penetration, expand distribution networks, and support sales growth initiatives
• Excellent analytical skills to evaluate market trends, consumer insights, and competitor activities for informed decision-making.
• Strong communication, negotiation, and relationship-building abilities to engage distributors, partners, and internal stakeholders.
• A results-driven mind set with commitment to continuous improvement and achieving commercial objectives.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online