Growth Marketer at Bayse Markets

Bayse Markets is Africa's Largest prediction market platform that allows people to trade the news, opinions, and outcomes of future events. Think of the stock market, but for real-world topics that everyone can relate to. Our goal is simple. We want to create a seamless and user-friendly experience that enables users to turn their knowledge, skills, and access to information into financial opportunities. From politics and sports to music, pop culture, and crypto, our users leverage their insights to participate in markets based on real-world outcomes.

Building meaningful products is challenging, but deeply rewarding. We are a team that values ownership, creativity, collaboration, and continuous learning. We offer a flexible hybrid work structure, a supportive environment, and room to grow in a fast-evolving industry.

We are recruiting to fill the position below:

Job Title: Growth Marketer

Location: Lagos
Employment Type: Full-time

About this Role

• Bayse is building Africa’s largest prediction market exchange. Growth here is a serious function, not a support role.
• You will be responsible for building and scaling a growth engine that is both deeply analytical and relentlessly creative.
• This means you can design a strategy, run experiments with scientific discipline, and also create attention and momentum through unconventional, high-signal ideas.
• We are looking for someone who is an out-of-the-box thinker, extremely data-driven, and creative. Someone who understands how attention works, has strong social media instincts, and can turn distribution into a repeatable system.
• You will own performance marketing, lifecycle marketing, and retention frameworks, and you will be measured by real outcomes: CAC, conversion, activation, retention, revenue, and growth rate.

Key Responsibilities

• Own Bayse’s growth engine: Build and execute a growth roadmap across acquisition, activation, retention, reactivation, and revenue, with clear targets, timelines, and accountability.
• Performance marketing and paid acquisition: Plan, launch, and optimize ad campaigns across channels (Meta, X, TikTok, Google, others). Own creatives, targeting, attribution, CAC, ROAS, and scaling decisions.
• Insanely creative attention strategies: Develop unconventional growth ideas and campaigns that drive attention and conversation. Build playbooks for virality, culture, and community-driven distribution.
• Social media growth and playbooks: Own social strategy and execution, content systems, posting cadence, narrative arcs, creator collaborations, and performance tracking. Build repeatable playbooks that compound reach and conversion.
• Funnel and conversion optimization: Work closely with product and design to improve onboarding and activation flows. Reduce drop-off, improve trade conversion, and optimize the path from interest to first trade and repeat trading.
• Lifecycle marketing and retention: Build lifecycle journeys (email, push, SMS, in-app) and retention frameworks (segmentation, triggers, behavioral messaging) that increase repeat usage and habit formation.
• Experimentation at speed: Run structured experiments weekly across ads, landing pages, onboarding, social content, referrals, partnerships, and lifecycle. Prioritize with rigor and scale what works.
• Analytics, reporting, and insights: Build dashboards and reporting routines. Own cohort analysis, segmentation, attribution, and channel performance reviews. Turn insights into decisions fast.
• Creative testing system: Build a high-velocity creative pipeline: hooks, angles, scripts, landing pages, UGC briefs, offers, and iterations, backed by performance data.
• Growth operations: Build documentation, playbooks, and processes that make growth repeatable. Coordinate cross-functional execution with design, product, engineering, and support.

About You

• 5+ years of experience in growth marketing, performance marketing, or product-led growth roles, with a strong track record of measurable outcomes.
• Deeply data-driven. You are fluent in funnels, cohorts, attribution, CAC/ROAS, and you can translate numbers into clear actions and priorities.
• Extremely creative with strong taste. You can consistently generate fresh angles, hooks, and campaigns, and you understand how to manufacture attention without relying on generic tactics.
• Strong social media instincts. You understand platform dynamics and have experience building playbooks that drive reach, engagement, and conversion.
• Proven experience running and scaling paid campaigns, including creative strategy, targeting, optimization, and performance reporting.
• Strong experience with lifecycle marketing and retention frameworks, including segmentation, triggers, messaging, and experimentation.
• Fast, structured executor. You can run multiple workstreams, maintain quality, and ship consistently in a startup environment.
• High ownership and high agency. You take initiative, move independently, and drive outcomes end to end.
• Knowledge of prediction markets, trading, fintech, or marketing financial products is a major advantage.
• Bonus: experience with creators, communities, referral loops, and growth programs that compound.

Application Closing Date
22nd March, 2026.

How to Apply
Interested and qualified candidates should send a short pitch with their Resume and any relevant materials (GitHub, research, dashboards, case studies) to: build@bayse.markets using "Growth Marketer - Lagos”” as the subject of the email.

Note: We will reach out if your application is a strong fit.