Brand Strategist at Mshel Homes Limited

Mshel Homes Limited is a real estate development and marketing company incorporated in 2018 with a unique vision to be the leading real estate company in Nigeria, with an outstanding reputation for honesty, integrity and impeccable customer service.

At Mshel Homes Limited our mission is to create a lifetime relationship with our clientele by deliverying property solutions through innovative and technological driven processes that caters to your real estate needs whilst adhering to the highest standards, systems and performance goals necessary to achieving your dreams.

We are recruiting to fill the position below:

Job Title: Brand Strategist

Location: Abuja
Job type: Full-time (Onsite)

Role Overview

• We are looking for a strategic thinker to define who we are and why we matter. The Brand Strategist is the architect of our brand identity.
• You will dig deep into consumer psychology, market trends, and competitive landscapes to uncover insights that shape our brand positioning.
• You are responsible for defining the brand’s long-term vision and ensuring every decision ladder back up to a central strategic truth.

Key Responsibilities

• Brand Development: Define and refine the brand’s mission, vision, values, personality, and tone of voice.
• Insight & Research: Conduct qualitative and quantitative research (surveys, focus groups, interviews) to understand audience needs, behaviors, and perceptions.
• Market Positioning: Analyze the competitive landscape to identify whitespace opportunities and define how we uniquely stand out in the market.
• Strategic Frameworks: Develop brand architecture frameworks, messaging hierarchies, and value propositions for different audience segments.
• Go-to-Market Strategy: Partner with Product and Marketing teams to develop brand-led strategies for product launches and major campaigns.
• Brand Health: Define KPIs for brand awareness and perception; track brand health over time and recommend strategic pivots when necessary.

Qualifications

• Candidates should possess a BA/BS in Marketing, Psychology, Sociology, or Business.
• 4+ years of experience in brand strategy, strategic planning, or brand consulting (agency or in-house).
• Proven ability to write creative briefs that inspire breakthrough work.
• Experience running workshops and presenting strategic recommendations to senior leadership.

Salary Range
N300,000 - N400,000 / Month.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should forward their CV to: mshelrecruitment@gmail.com using the Position as the subject of the email.