Growth Marketer at Flutterwave

Flutterwave was founded on the principle that every African must be able to participate and thrive in the global economy. To achieve this objective, we have built a trusted payment infrastructure that allows consumers and businesses (African and International) make and receive payments in a convenient border-less manner.

We are recruiting to fill the position below:

Job Title: Growth Marketer

Location: Lekki, Lagos

The Role

• Flutterwave is hiring a Growth Marketer.
• This role will be responsible for driving on-ground growth and brand expansion for Send App within Nigeria, building a vibrant local ecosystem that fuels both domestic adoption and diaspora transaction growth.
• The Growth Marketer will lead grassroots user acquisition efforts, community engagement initiatives, in-market partnerships, and structured consumer feedback loops that directly inform product development.
• This is a highly execution-focused role.
• The ideal candidate is an operator who thrives in the field, builds strong community presence, activates partnerships, and scales localized growth playbooks similar to early-stage consumer fintech expansion strategies.

What You’ll Do
Market Growth & User Acquisition:

• Develop and execute a Nigeria-first growth strategy focused on aggressive user acquisition and brand awareness.
• Drive on-ground activations including community events, campus tours, market storms, trade clusters, and local ecosystem engagements.
• Build scalable grassroots growth playbooks tailored to Nigeria’s diverse regions and demographics.
• Own growth KPIs across active users, new user acquisition, transaction volume and local retention, driving them through a full 360 marketing approach spanning both above the line and below the line tactics. 

Community and Ecosystem Engagement:

• Establish and grow strong community presence across key Nigerian cities and states.
• Lead local engagement initiatives such as community roundtables, focus groups, and user listening sessions.
• Build ambassador and community champion programs to deepen grassroots penetration.
• Drive visibility at relevant fintech, SME, youth, and creator ecosystem events.

In-Market Partnerships:

• Identify, negotiate, and execute partnerships with Nigerian banks, fintechs, cooperatives, trade associations, community groups, and event organizers.
• Build mutually beneficial partnerships that accelerate user acquisition and drive transaction growth.
• Collaborate with enterprise and regional teams to align partnership strategy with broader Nigeria business objectives.

Brand Awareness & Positioning:

• Lead localized brand campaigns that resonate with Nigerian audiences across online and offline channels.
• Work closely with Brand and Communications teams to ensure consistent, culturally relevant messaging.
• Drive hyperlocal marketing experiments and scale high-performing acquisition channels.
• Ensure strong visibility and presence across priority Nigerian cities and regions.

Consumer Insights & Product Feedback Loop:

• Design and lead structured consumer feedback mechanisms including focus groups, surveys, and community listening sessions.
• Translate on-ground insights into actionable recommendations for Product and Growth teams.
• Create a tight Nigeria-based customer → product → growth loop that improves product-market fit and user retention.
• Continuously test, measure, and optimize local growth initiatives based on user data and insights.

Performance Tracking & Scaling:

• Own reporting for Nigeria growth metrics and provide regular insights to senior leadership.
• Run rapid growth experiments and iterate based on performance data.
• Build repeatable frameworks that can scale across additional Nigerian regions.
• Support expansion initiatives that strengthen the two-sided ecosystem between Nigeria and the diaspora.

What We’re Looking For

• Bachelor’s Degree from an accredited university.
• 7+ years of experience in Growth Marketing, Field Marketing, Consumer Marketing, or Ecosystem Development within fintech, telecom, FMCG, or high-growth consumer technology environments.
• Proven track record of driving aggressive user acquisition in Nigeria through on-ground and community-led strategies.
• Strong experience building and executing grassroots growth campaigns.
• Demonstrated ability to develop in-market partnerships that directly impact growth metrics.
• Data-driven mindset with experience managing performance KPIs and running growth experiments.
• Strong stakeholder management skills and ability to collaborate cross-functionally with Product, Brand, Finance, and Operations teams.
• Deep understanding of Nigeria’s consumer landscape and regional market dynamics.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online