Category Manager at Golden Penny Foods - Flour Mills of Nigeria Plc

Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading food company in Africa providing high-quality and affordable products in the most convenient ways to consumers through world-class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta, and Golden Noodles. The Company's flagship brand, Golden Penny, remains one of the best-known and the preferred brands amongst bakers, confectioneries, and consumers in Nigeria.

We are recruiting to fill the position below:

Job Title: Category Manager

Location: Apapa, Lagos

Purpose

• Leads the development and execution of category-led innovation and new product development strategies, ensuring the delivery of competitive, consumer-driven products that support business growth.
• The role focuses on identifying opportunities, driving product innovation, managing the new product development pipeline, and collaborating cross-functionally to bring successful products to market.

The Job

• Develop and implement category innovation and new product development strategies aligned with business objectives.
• Identify market trends, consumer insights, and growth opportunities within assigned categories.
• Lead the end-to-end new product development process from concept development to commercialization.
• Manage the innovation pipeline, ensuring timely delivery of projects.
• Collaborate with Marketing, Research & Development, Sales, Supply Chain, and Finance to execute product initiatives.
• Drive product differentiation, portfolio expansion, and category growth.

Qualifications

• HND / BSc in Marketing, Business Administration, or in a related field.
• Added advantage: Certifications in Category Management, Market Research, and Brand Strategy.

Experience:​

• 7–10 years’ FMCG experience in Category Management, Innovation, and New Product Development.

The Person Must:

• Have proven experience in category management, innovation strategy, and market analysis within the FMCG industry.
• A track record of new product development processes.
• The ideal candidate will bring senior-level brand management experience and demonstrated success in leading high-performing teams.
• Have proven ability to translate consumer insights and market trends into successful product initiatives.
• Have experience managing cross-functional teams and complex product pipelines.
• Have strong analytical, commercial, and strategic thinking skills.
• Have the ability to manage multiple projects in fast-paced environments.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online