Skipper Eye-Q Super Speciality Eye Hospital is an International Eye Hospital chain with the presence of 30 in India and 4 in Nigeria, handling all types of Eye Surgeries such as Cataract, Retina, Glaucoma, presbyopia, cornea, squint, refractive error, and other vision problems, and having treated 10+ million patients. Our patients get the same treatment in Nigeria as in the US, UK, and India. We are 8 Years in Eye Care and HMO Empanelled Hospitals
We are recruiting to fill the position below:
Job Title: Social Media Manager
Location: Victoria Island, Lagos
Employment Type: Full-time
Job Brief
We are seeking a talented and creative Social Media Manager to oversee our company's social media accounts and develop engaging content that drives brand awareness, engagement, and growth.
The Social Media Manager will be responsible for managing social media campaigns, analyzing performance metrics, and staying updated on industry trends to optimize our social media presence.
Responsibilities
Develop and implement social media strategies to achieve business objectives and KPIs.
Manage and maintain the company's social media profiles and presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
Create and curate engaging content, including text posts, images, videos, and interactive content.
Monitor and respond to comments, messages, and inquiries on social media channels in a timely and professional manner.
Collaborate with cross-functional teams to develop and execute integrated social media campaigns that align with marketing and branding initiatives.
Plan and schedule social media content calendars to ensure consistent posting and engagement.
Conduct regular social media audits and performance analysis to track key metrics and identify opportunities for improvement.
Stay updated on social media trends, tools, and best practices to optimize content strategy and performance.
Monitor competitor activity and industry trends to identify opportunities for differentiation and innovation.
Collaborate with influencers and brand ambassadors to amplify social media reach and engagement.
Manage social media advertising campaigns, including budget allocation, targeting, and optimization.
Develop and implement crisis management protocols and response strategies for social media channels.
Provide regular reports and insights to senior management on social media performance and ROI.
Stay updated on platform-specific features and updates to leverage new opportunities for engagement and growth.
Foster a positive and engaging community of followers and advocates for the brand on social media platforms.
Qualifications and Requirements
Bachelor's Degree in Marketing, Communications, or related field.
Minimum of 5 years of experience in social media management or digital marketing.
Proven track record of developing and implementing successful social media strategies and campaigns.
Strong understanding of social media platforms, algorithms, and best practices.
Excellent written and verbal communication skills.
Creative thinking and the ability to develop engaging content that resonates with target audiences.
Proficiency in social media management tools and analytics platforms.
Strong analytical and problem-solving skills.
Ability to multitask and manage multiple projects in a fast-paced environment.
Team player with excellent collaboration and interpersonal skills.
Attention to detail and accuracy in all aspects of social media management.
Ability to adapt to changing priorities and deadlines.
Knowledge of graphic design principles and basic video editing skills preferred.
Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads) preferred.
Passion for social media and staying up to date on industry trends and innovations.
Required Skills:
Deep understanding of social media platforms and trends.
Content creation and curation skills for various social media channels.
Knowledge of analytics tools for measuring and analyzing social media performance.
Community management and engagement strategies.
Creative thinking and the ability to develop compelling social media campaigns.
Adaptability to rapidly changing social media landscapes and algorithms.
Collaboration skills in working with marketing and content teams.