Social Media & Content Creator (Ads & Growth Specialist) at Sylvastar Group

Sylvastar Group is a diversified Nigerian conglomerate with its headquarters in Abuja, Nigeria, operating across multiple sectors including real estate, agriculture, food & beverages, finance, and petrochemical manufacturing.

We are recruiting to fill the position below:

Job Title: Social Media & Content Creator (Ads & Growth Specialist)

Location: Ics Drive, Abuja (FCT) 
Employment Type: Full-time

Description

• We are seeking a creative, data-driven, and result-oriented Social Media & Content Creator to manage our digital presence, create compelling content, and run high-converting paid advertising campaigns.
• The ideal candidate will be responsible for growing brand awareness, increasing engagement, generating qualified leads, and optimizing ad performance across digital platforms.

Key Responsibilities
Social Media Management:

• Develop and execute a monthly social media content strategy aligned with company goals
• Manage all social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)
• Create and maintain a content calendar
• Monitor engagement, respond to messages and comments professionally
• Grow followers organically through strategic content and engagement

Content Creation:

• Create high-quality graphics, videos, reels, and promotional materials
• Write compelling captions and marketing copy
• Produce short-form and long-form content tailored to each platform
• Cover company events, site visits, and internal activities for digital use
• Maintain consistent brand tone and visual identity

Paid Advertising (Meta & Other Platforms):

• Plan, create, and manage paid ad campaigns (Facebook & Instagram Ads, LinkedIn Ads, Google Ads if applicable)
• Conduct audience research and targeting
• Optimize campaigns to improve CTR, conversions, and ROI
• Monitor ad budgets and performance daily
• Generate quality leads that convert into measurable business results

Analytics & Reporting:

• Track KPIs including engagement rate, reach, impressions, CPL (Cost per Lead), and conversion rate
• Provide weekly and monthly performance reports
• Use insights to refine content and advertising strategies

Brand Development:

• Strengthen Sylvastar Group’s online brand authority
• Position the company as an industry leader through strategic storytelling
• Stay updated with social media trends, tools, and algorithm changes

Key Performance Indicators (KPIs)

• Monthly follower growth rate
• Engagement rate improvement
• Lead generation targets
• Cost per lead (CPL)
• Ad conversion rate
• ROI on paid campaigns

Requirements

• Proven experience in social media management and paid advertising
• Strong graphic design and video editing skills (Canva, CapCut, Adobe Suite, etc.)
• Hands-on experience with Meta Ads Manager
• Strong copywriting and storytelling ability
• Data-driven mindset with ability to interpret analytics
• Ability to work independently and meet deadlines

Preferred Qualifications:

• Background in digital marketing or communications
• Experience managing ads with measurable ROI
• Experience working with corporate or multi-sector brands

Application Closing Date
5th March, 2026.