Senior Social Media Specialist at PalmPay Limited

PALMPAY is a Pan-African fintech company currently operating in Nigeria, Ghana and Kenya and expanding to other markets in 2022. We’re reinventing the payments experience by making it easy and reliable for everyone to transfer money, pay bills and shop online.

We are recruiting to fill the position below:

Job Title: Senior Social Media Specialist 

Location: Lagos
Employment Type: Full-time

Job Summary

• We are looking for a strategic and creative Senior Social Media Specialist to lead the development and execution of PalmPay’s social media strategy.
• The ideal candidate is innovative, data-driven, and experienced in building strong digital communities within the fintech space.
• This role will drive brand visibility, audience engagement, and business growth through impactful and performance-focused social media initiatives.

Key Responsibilities

• Develop and execute a comprehensive social media content strategy aligned with brand objectives and industry best practices.
• Plan and manage the social media content calendar across all platforms.
• Lead community management efforts, fostering engagement and strengthening brand loyalty.
• Provide creative direction to designers and videographers to ensure brand-aligned, high-quality content.
• Develop and oversee video content strategies for various digital platforms.
• Identify and leverage trending topics to drive brand visibility and viral engagement.
• Manage and mentor social media executives, setting KPIs and ensuring performance targets are met.
• Conceptualize and present campaign ideas in collaboration with senior stakeholders.
• Write, edit, and proofread engaging content for social and digital platforms.
• Develop influencer marketing briefs and oversee paid social influencer collaborations.
• Manage online reputation, ensuring timely response to negative feedback and amplification of positive brand mentions.
• Conduct competitor analysis (SWOT) to identify opportunities for brand differentiation.
• Develop thought leadership content that positions PalmPay as an industry leader.
• Ensure compliance with social media ethics, copyright regulations, data protection, and privacy policies.
• Generate detailed performance reports with actionable insights and data-driven recommendations.

Required Qualifications & Skills
Must-Have:

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Proven experience in social media management or digital marketing within the fintech industry.
• Strong understanding of major social media platforms, trends, and best practices.
• Proficiency in social media management and analytics tools.
• Excellent written and verbal communication skills.
• Strong content creation and storytelling ability tailored to different audiences and platforms.
• Analytical mindset with the ability to interpret data and optimize performance.
• Working knowledge of SEO and content marketing principles.
• Basic understanding of graphic design and photo/video editing.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong attention to detail and organizational skills.
• Positive, proactive attitude with the ability to adapt to evolving digital trends.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online