Mondelez International, Inc. empowers people to snack right in over 160 countries around the world. We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Cadbury Bournvita, TomTom, Cloret, and Trident gum. Our 90,000+ colleagues around the world are key to the success of our business. Great people and great brands. That’s who we are.
We are recruiting to fill the position below:
Job Title: Brand Manager, Beverages & Biscuits, WA
Job ID: R-160054 Location: Lagos, Nigeria
Job type: Full time
Job Description
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives.
You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
Responsibilities
How you will contribute:
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans.
You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance.
Based on your strong understanding of consumer insights, brand strategy and positioning, you will help develop integrated marketing communications and 360-degree campaigns.
More about this role
You will be required to:
Implement the Brand Vision, Brand Strategy, and the main growth drivers.
Support in the development of comprehensive Marketing Plans and Strategies
Help manage a winning Brand Portfolio, covering all channels (including e-commerce) and target audiences and delivering Revenue Growth Management KPIs.
Help define the Innovation Brand Pipeline with a long-term vision and the deployment in the different markets.
Help detect new brand opportunities taking into consideration the business needs and the Categories development.
Assist in defining the Brand Communication and Digital Strategy in collaboration with external partners to boost brand awareness and build the brand equity.
Coordinate Marketing Strategies with the Sales, Finance, Supply Chain and Communication Teams as well as the rest of the Marketing Department
Stay informed of Marketing Strategies and Trends
Understanding the impact of marketing spend on the P&L of the category and tracks the brands performance.
Providing marketing intelligence for strategic decision-making
Assist the Category Manager to ensure that pricing is in line with the validated pricing strategy in the category plan and makes recommendations when required on pricing to consumers and defines the desired relative pricing.
Educational Qualification / Certifications:
A good first B.Sc Degree or Higher National Diploma (HND) from a recognized tertiary institution with at least 5 years working experience with the last 2 in a similar position.
Computer Literacy & Excellent use of Microsoft office suite.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
Delivering results
Marketing preferably in the fast-moving consumer goods sector
Our brands and business with a clear understanding of our consumers
Delivering results autonomously and influencing stakeholders
Analytical skills and a creative mindset—a balance of commercial and strategic acumen
Presenting a story in an inspiring and convincing manner
Project management from design to completion with an action orientation
What extra ingredients you will bring:
A desire to drive your future and accelerate your career and the following experience and knowledge:
Delivering results
Marketing preferably in the fast-moving consumer goods sector
A clear understanding of our consumers
Delivering results autonomously and influencing stakeholders
Analytical skills and a creative mindset—a balance of commercial and strategic acumen
Presenting a story in an inspiring and convincing manner