Head of Business Development & Marketing at a Licensed Fintech-driven Microfinance Bank - Veridion Advisory Partners

Veridion Advisory Partners – Our client is a licensed fintech-driven microfinance bank positioned to redefine digital financial inclusion through technology-enabled lending, payments, and savings solutions. As a startup institution entering a critical growth phase, the organization is building a scalable digital banking model designed to serve individuals, SMEs, and underserved markets through secure, data-driven financial services aligned with CBN regulatory standards.

To establish a world-class financial foundation and institutional governance structure from inception, the Bank is recruiting an exceptional executive to fill the position below.

Job Title: Head of Business Development & Marketing

Location: Lagos
Employment Type: Full-time

Job Description

• The Head of Business Development & Marketing will hold executive responsibility for building and executing the Bank’s end-to-end growth strategy across customer acquisition, deposit mobilization, partnerships, brand positioning, and revenue expansion.
• This role is a foundational leadership mandate responsible for designing and institutionalizing the Bank’s commercial engine from the ground up.
• Reporting directly to Executive Management, the successful candidate will develop scalable growth frameworks integrating sales execution, digital marketing, partnership ecosystems, and data-driven customer acquisition strategies suitable for a fintech microfinance environment.

Responsibilities
Growth Strategy & Market Expansion:

• Develop and execute the Bank’s overall business growth and market penetration strategy.
• Define customer acquisition models across retail, SME, and partnership channels.
• Identify priority market segments and commercial opportunities.
• Drive sustainable deposit mobilization and product adoption initiatives.
• Establish measurable growth KPIs aligned with institutional targets.

Business Development & Partnerships:

• Identify, negotiate, and onboard strategic partners including corporates, fintechs, aggregators, and SME ecosystems.
• Develop agency, employer, and institutional acquisition channels.
• Build partnerships supporting lending distribution and customer expansion.
• Drive ecosystem collaborations to accelerate market presence.

Sales Structure Development:

• Build and scale the Bank’s sales organization from inception.
• Design sales governance, performance frameworks, and incentive structures.
• Recruit, train, and lead high-performing business development teams.
• Establish scalable acquisition processes across physical and digital channels.

Marketing & Brand Leadership:

• Develop integrated marketing strategy covering digital, offline, and performance marketing.
• Establish brand positioning aligned with fintech innovation and trust.
• Drive customer engagement, activation, and retention campaigns.
• Oversee product launch and go-to-market execution.

Data-Driven Growth Execution:

• Implement analytics-driven decision-making across acquisition funnels.
• Optimize marketing spend and growth efficiency.
• Provide executive reporting on growth performance and market insights.

Cross-Functional Leadership:

• Collaborate with Product, Risk, Operations, and Technology teams.
• Align growth initiatives with regulatory and risk requirements.
• Translate customer insights into product enhancement opportunities.
• Support executive decision-making through market intelligence.

Requirements
Education:

• Bachelor’s Degree in Business Administration, Marketing, Economics, Finance, or related discipline.
• MBA or relevant postgraduate qualification preferred.
• Professional certifications in Marketing, Sales, or Business Strategy are advantageous.

Experience:

• Minimum of 12 years progressive experience in Business Development, Sales, Growth, or Marketing within banking, fintech, or financial services.
• Minimum of 7 years in leadership capacity.
• Demonstrated experience building or scaling commercial functions.
• Proven track record driving customer acquisition and revenue growth.
• Experience managing multi-channel acquisition strategies.
• Prior exposure to startup, digital banking, or transformation environments strongly preferred.
• Experience working within regulated financial institutions is an advantage.

Skills:

• Strong commercial leadership within banking or fintech environments.
• Deep understanding of SME and retail financial services markets.
• Expertise in growth strategy, sales leadership, and partnership development.
• Advanced knowledge of digital acquisition and performance marketing.
• Strong analytical and data-driven decision capability.
• Ability to build structures within startup environments.
• Excellent negotiation and stakeholder management skills.
• Executive presence with strong leadership influence.

Other Requirements

• Demonstrated ability to establish measurable commercial structures within the first 90 days.
• Strong entrepreneurial mindset with execution bias.
• Ability to operate effectively within fast-scaling startup environments.
• High ethical standards and professional integrity.
• Willingness to undergo regulatory and background verification.

Remunerations

• Competitive executive compensation aligned with fintech microfinance banking benchmarks.
• Performance-based incentives linked to growth, deposits, and revenue targets.
• Opportunity to play a founding leadership role within a high-growth digital financial institution.

Application Closing Date
11th March, 2026.

How to apply
Interested and qualified candidates should send their CV to: info.veridionadvisorypartners@gmail.com Using “Head, Business Development & Marketing” as the subject of the mail.