Brand and Growth Strategist at Dicalo Consulting Group

Dicalo Consulting Group is a management consulting firm specializing in a range of services, including business management and setup, accounting services, business registration, business consultancy, international tax advisory, and business plan preparation. At Dicalo Consulting, our business practices are guided by a set of core values that shape our approach to conducting business. We are a group of dedicated professionals who prioritize honesty and unwavering transparency in our pricing and services. Our commitment is deeply rooted in strong ethical and moral principles, and we take great pride in delivering exceptional services. Even in the face of occasional challenges in the Tax, Accountancy and recruitment process, we maintain our steadfast commitment to providing services that not only add value but also bring gratification, consistently surpassing our clients’ expectations. Management Consultancy – Our commitment is to consistently guide and assist our clients in adopting the most feasible and fitting business strategies for their unique needs and circumstances.

We equally support our clients in preparing business plans so as to ensure that they are able to have an insight in the industry in which they are potentially seeking to do business in. Additionally, we provide substantial support to our clients in the preparation of comprehensive business plans. This crucial step helps them gain valuable insights into the specific industries they are considering for their business endeavors.

We are recruiting to fill the position below:

Job Title: Brand and Growth Strategist

Location: Lekki, Lagos
Employment Type: Full-time

Job Summary

• In this role, you will be responsible for brand positioning, customer acquisition strategies, creating and executing marketing strategies that drive brand awareness, customer engagement, and sales revenue growth across all channels.
• You will lead campaigns, analyze consumer trends, and collaborate with internal and external partners to ensure the brand remains visible, relevant, and competitive.

 Key Responsibilities

• Develop and execute marketing strategies to grow brand awareness and increase sales.
• Lead digital marketing initiatives across social media, SEO, email marketing, and paid media.
• Analyze market data, customer insights, and competitor activity to identify new opportunities.
• Collaborate with the creative team to produce compelling, on-brand content.
• Plan campaigns around holidays, gifting seasons, and launches
• Maintain brand tone and visual consistency
• Design in-store activation campaigns
• Improve CRM and repeat purchase rate
• Monitor campaign performance and optimize strategies based on analytics and KPIs.
• Build and manage relationships with influencers, media partners, and collaborators.
• Launch loyalty or VIP programs
• Stay current with marketing trends, technologies, and best practices to drive innovation.

Required Skills:

• Strong understanding of digital marketing tools, platforms, and metrics.
• Proficiency in tools such as Google Analytics, Meta Ads Manager, and CRM systems.
• Analytical mindset with the ability to translate insights into action.
• Excellent communication, collaboration, and project management skills.
• Creative thinker with attention to detail and a results-driven approach.

 Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years’ experience in marketing strategy, preferably within the retail or gifting sector.
• Proven success in developing and executing campaigns with measurable results.

 Salary
N400,000 - N450,000 per month. 

Application Closing Date
10th March, 2026.

How to Apply
Interested and qualified candidates should send their CV to: zainab@dicaloo.com using the job title as the subject of the mail.