Sales & Marketing Agent (Field Representative) at Cross Beverage Company Limited

Cross Beverage Company Limited is a Nigerian startup producing a portfolio of affordable, daily consumed drink products.Our products positions us to meet both everyday hydration needs and the demand for flavored, wholesome beverage in the Nigerian market.

We are recruiting to fill the position below:

Job Title: Sales & Marketing Agent (Field Representative)

Location: Ibadan, Oyo
Employment Type: Full-time

Job Summary

• Cross Beverage Nigeria Limited is seeking a driven, energetic, and people-oriented Sales & Marketing Agent to join our frontline team.
• As the face of our brand in the field, you will be responsible for identifying and approaching potential customers, generating leads, closing sales, and building lasting relationships at the grassroots level.
• This is a high-activity, results-driven role suited for someone who thrives on human connection and is motivated by targets and incentives.

Key Responsibilities
Field Sales & Lead Generation:

• Canvass assigned territories to identify and approach potential customers.
• Pitch company products and services in a clear, compelling, and honest manner.
• Generate qualified leads and follow up consistently to close sales.
• Meet daily, weekly, and monthly sales targets set by the team leader.
• Distribute marketing materials and promotional items to increase brand visibility.
• Represent the company professionally at markets, events, and customer locations.

Customer Relationship Management:

• Build and maintain strong relationships with new and existing customers.
• Understand customer needs and provide appropriate product information.
• Handle customer objections confidently and escalate issues where necessary.
• Ensure a positive customer experience at every point of contact.

Reporting & Market Intelligence:

• Gather and report market intelligence, including competitor activity and customer feedback.
• Attend team briefings, training sessions, and performance reviews regularly.
• Submit accurate daily and weekly activity and sales reports to the supervisor.
• Track personal performance against targets and proactively flag challenges.

Requirements and Qualifications

• SSCE, OND or equivalent qualification.
• 1 - 3 years experience in a field sale, marketing, or customer-facing role.
• Strong communication, persuasion, and interpersonal skills.
• Self-motivated with a results-driven mindset – you don’t wait; you go get it.
• Ability to handle rejection with resilience and continue pushing toward targets.
• Honest, reliable, and a team player.
• Comfortable working outdoors and on the move across assigned territories.
• Prior experience in FMCG, beverages, or consumer goods sales is an advantage.

Salary
N50,000 - N80,000 monthly.

Application Closing Date
18th April, 2026.

How to Apply
Interested and qualified candidates should send their CV and Cover Letter to: humanresources@crossbeverage.com or humanresourcescrossbeverages@gmail.com using the job title as the subject of the email.