Product Marketing Manager – IoT & Embedded Systems at Canonical Nigeria

Canonical - We deliver open source to the world faster, more securely, and more cost-effectively than any other company. We develop Ubuntu, the world’s most popular enterprise Linux from cloud to edge, together with a passionate global community of 200,000 contributors. Ubuntu means 'humanity to others. We chose it because it embodies the generosity at the heart of open source, the new normal for platforms and innovation. Together with a community of 200,000, we publish an operating system that runs from the tiny connected devices up to the world's biggest mainframes, the platform that everybody uses on the public cloud, and the workstation experience of the world's most productive developers. Secure and reliable, elegant and intuitive, and open for innovation - Ubuntu is the future of open source, which is why it's the fastest-growing Linux in the world despite already being the most widely deployed.

We are recruiting to fill the position below:

Job Title: Product Marketing Manager – IoT & Embedded Systems

Location: Lagos

Why You’ll Love This Role

• You will own the IoT GTM strategy – Developing and executing marketing plans that drive awareness and adoption of Canonical’s IoT solutions.
• You will tell compelling stories – Crafting clear, technical, and business-oriented messaging that resonates with developers, engineers, and decision-makers in the IoT space.
• You will work at the cutting edge – Helping enterprises modernize their IoT devices, from industrial automation to automotive, robotics, medical, and consumer electronics.
• You will collaborate with the best – Partnering with product, sales, regional marketing, communication and alliances teams to position Canonical’s IoT solutions for growth.

As a product marketing manager, you will

• Develop and execute go-to-market (GTM) strategies for a range of IoT products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

What we are looking for in you

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.

Nice-to-have skills:

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online