SEO Content & Copywriter (Long-Form & Marketing) at Innovasol Enterprise Incorporated

Innovasol Enterprise is a global parent company with sub brands shaping the future of media, travel, education, lifestyle, and social impact through strategy, storytelling, innovation, and culture. We operate as an ecosystem of purpose-driven brands that educate, empower, and inspire individuals, families, and communities worldwide.

Across our diverse portfolio, spanning digital media, travel experiences, community platforms, educational initiatives, and philanthropic projects, Innovasol Enterprise exists to spark growth, build connections, and influence culture on a global scale.

We are recruiting to fill the position below:

Job Title: SEO Content & Copywriter (Long-Form & Marketing)

Location: Lekki Phase 1, Lagos
Employment Type: Full-time
Starting Date: ASAP.
Hours: Full-time with flexible working hours. Campaigns, launches, or live content may occasionally fall outside standard office hours. Hybrid work may be considered after the probation period based on performance and independence.

Job Description

• We are seeking a highly skilled, full-time SEO Content Writer & Copywriter to lead written content across Innovasol Enterprise and its portfolio of brands.
• This is a writing-first, senior-level role requiring proven experience producing blog articles, ebooks, long-form guides, and lead magnets, in addition to marketing and website copy. You will be responsible for creating high-quality, long-form, SEO-optimized content designed to rank on Google and drive sustained organic traffic.
• Your work will include, but is not limited to: SEO blog articles, food blogs, travel guides, parenting and lifestyle articles, evergreen content, and pillar pages, as well as supporting copy for campaigns, newsletters, scripts, websites, and other digital assets.
• You will write extensively across multiple brands and platforms, including but not limited to Rooted Journeys, The Mom Trotter, Black Kids Do Travel, and The Dad Trotter. Your writing will play a direct role in improving search visibility, audience growth, and brand authority across travel, food, parenting, and lifestyle niches.
• This role requires a deep understanding of SEO strategy, including search intent, keyword research, content structure, internal linking, and on-page optimization, alongside the ability to produce engaging, human-centered content that resonates with real audiences. 
• You will collaborate closely with Marketing, Web, Creative, Media, and Operations teams to ensure all written content supports long-term SEO growth, campaigns, launches, and broader digital strategy across the Innovasol ecosystem.
• This is not a junior or entry-level position. Candidates must demonstrate strong experience writing SEO-driven, long-form content, including blogs and digital assets such as ebooks or guides, not solely website copy or short-form marketing content.

Key Responsibilities
Long-Form Content Writing & Blogging, Ebooks & Lead Magnets

• Write high-quality, long form, in-depth, SEO-optimized articles for:
  • Travel blogs and destination guides
  • Food blogs and culinary content
  • Parenting, family, and lifestyle articles
  • Evergreen and pillar content designed to rank on Google
• Produce content that balances search intent, storytelling, readability, and authority
• Research topics thoroughly to create original, well-structured, and valuable content
• Adapt writing tone and depth across multiple brands and audiences
• Collaborate with the strategy and marketing team to outline ebook structures, chapter flow, and reader journey
• Adapt writing tone and depth across multiple brands and audiences while maintaining brand voice consistency
• Write content that balances search intent, storytelling, clarity, and authority

SEO Strategy & Optimization:

• Conduct keyword research and implement on-page SEO best practices
• Write content optimized for rankings, including:
  • Proper header structure (H1–H3)
  • Meta titles and meta descriptions
  • Internal and external linking
  • Readability and search intent optimization
• Upload, format, and publish articles directly in WordPress
• Use WordPress SEO tools and plugins (e.g., Yoast, Rank Math, or similar) to optimize content
• Update and optimize existing content to improve performance and search visibility
• Stay current on SEO trends, algorithm updates, and content performance metrics
• Track rankings, organic traffic, and engagement to refine content strategy

Email Funnels, Technical Content & Product Writing:

• Plan and write nurture-to-conversion email funnels for digital products, including welcome, education, and sales/pitch sequences
• Create SEO-optimized technical and non-technical content to improve organic visibility and search performance
• Develop structured user documentation, onboarding guides, and marketing assets for SaaS tools and AI-driven applications
• Conduct in-depth research on emerging technologies and translate complex topics into clear, high-value written content.

Copywriting & Marketing Support

• Write persuasive copy for:
  • Landing pages
  • Campaigns and launches
  • Social ads and paid media
  • Email marketing and newsletters
  • Scripts & Narrative Content
  • Write scripts for digital media, including short-form video, long-form video, narration, and branded storytelling content
  • Adapt long-form written content (blogs, guides, ebooks) into script formats while maintaining brand voice and audience engagement
• Develop scripts and supporting copy that drive engagement and conversions
• Collaborate with Marketing and Creative teams on messaging and positioning

Email & Newsletter Writing:

• Write engaging newsletter and email campaign content
• Craft compelling subject lines, CTAs, and structured messaging
• Support both broadcast and automated email campaigns

Content Strategy & Collaboration:

• Work closely with Marketing, Web, Design, and Media teams
• Contribute to content calendars and long-term SEO plans
• Align written content with business goals, launches, and campaigns
• Analyze content performance and recommend improvements

Editing & Quality Control:

• Proofread and edit all content for clarity, accuracy, SEO alignment, and brand voice
• Ensure consistency across all written materials and platforms
• Implement feedback efficiently and professionally.

Qualifications

• Strong writing portfolio demonstrating:
  • Long-form, SEO-optimized blog articles
  • Evergreen and ranking-focused content
  • Website and landing page copy
  • Marketing and email copy
• Proven experience writing content designed to rank on Google
• Hands-on experience publishing and managing content in WordPress
• Working knowledge of WordPress SEO plugins (Yoast, Rank Math, or similar)
• Solid understanding of keyword research, search intent, and on-page SEO
• Familiarity with SEO tools such as Google Analytics, Google Search Console, Ahrefs, or SEMrush
• Excellent command of grammar, structure, and storytelling
• Experience with email marketing platforms (Flodesk, MailerLite, ManyChat, etc.)
• Ability to adapt writing style across brands, platforms, and audiences
• Strong research skills and ability to manage multiple projects.

Key Requirements:

• Must be able to work in our Ikate / Lekki Phase 1 Office (Freedom Way)
• Some positions may transition to a hybrid schedule after a 3 month probation & demonstrated ability to work independently from home.
• Must have a flexible work schedule, and must be available to work US hours and weekends as needed.
• Must be creative, adaptable, and able to thrive in a fast-paced environment.

Salary and Benefits

• Competitive salary N250,000 - N350,000 per month) based on senior-level experience; flexible ± depending on qualifications.
• Benefits: Opportunity to work closely with leadership and grow within a multi-brand company.
• Accommodation may be provided on a case by case basis.

Application Closing Date
Not Specified. 

How to Apply
Interested and qualified candidates should:
Click here to apply online
Or
Candidates should send their CV and portfolio to: innovasolteam@gmail.com using the Job Title as the subject of the mail. 

Note

• Applicants must submit writing samples or a portfolio demonstrating long-form SEO blog content and WordPress publishing experience.
• Applications without samples will not be considered.
• We are not currently offering basic training.
• Please only apply if you meet the minimum experience requirement of 3 + years.
• For salary ranges; Final offers may fall slightly below or above the stated range depending on the candidate’s level of experience, qualifications, and overall fit for the role.
• If you meet the criteria and are passionate about this role, please apply.