Head of Growth & Marketing at a Licensed Fintech-driven Microfinance Bank - Veridion Advisory Partners

Veridion Advisory Partners – Our client is a licensed fintech-driven microfinance bank positioned to redefine digital financial inclusion through technology-enabled lending, payments, and savings solutions. As a startup institution entering a critical growth phase, the organization is building a scalable digital banking model designed to serve individuals, SMEs, and underserved markets through secure, data-driven financial services aligned with CBN regulatory standards.

To establish a world-class financial foundation and institutional governance structure from inception, our client seeks an exceptional executive to fill the position below:

Job Title: Head of Growth & Marketing

Location: Lagos
Employment Type: Full-time

Job Description

• The Head of Growth & Marketing will lead the Bank’s customer acquisition, deposit mobilization, and revenue growth strategy.
• The role is responsible for building scalable growth channels that drive retail deposits, SME deposits, savings accounts, and fixed deposit portfolios.
• As a founding leadership team member, the successful candidate will establish the growth structure, deposit mobilization framework, and market expansion strategy from the ground up.

Responsibilities
Growth Strategy & Market Expansion:

• Develop and execute the Bank’s overall growth strategy.
• Identify priority markets for retail and SME banking.
• Drive adoption of savings, loan, and payment products.
• Establish measurable growth targets and KPIs.

Deposit Mobilization:

• Drive growth in retail and SME deposit portfolios.
• Develop strategies for fixed deposit and term deposit mobilization.
• Promote savings products and structured deposit offerings.
• Build strong pipelines for high-value deposits and institutional funds.

Investment & Fixed Deposit Products:

• Promote fixed deposit investment opportunities to individuals and SMEs.
• Develop marketing campaigns for term investment products.
• Support treasury in growing the Bank’s stable deposit base.
• Monitor fixed deposit performance and growth trends.

Marketing & Brand Development:

• Lead the Bank’s marketing and brand positioning strategy.
• Execute integrated marketing campaigns across digital and offline channels.
• Strengthen brand visibility and customer engagement.
• Support new product launch campaigns.

Digital Growth & Customer Acquisition:

• Implement digital marketing strategies to acquire new customers.
• Optimize online acquisition channels and campaign performance.
• Track and improve customer lifecycle engagement.
• Improve customer conversion and retention rates.

Partnerships & Distribution Channels

• Develop partnerships that drive deposit growth and customer acquisition.
• Collaborate with fintechs, SMEs, and ecosystem partners.
• Build alternative distribution channels to expand market reach.
• Support corporate and institutional relationship development.

Growth Analytics & Performance Monitoring:

• Monitor growth metrics including deposits, customers, and revenue.
• Analyze market trends and customer behavior.
• Provide strategic growth insights to executive management.
• Track performance against growth targets.

Team & Structure Development:

• Build and lead the Bank’s growth and marketing function.
• Establish processes, frameworks, and reporting structures.
• Recruit and develop high-performing growth professionals.

Requirements
Education:

• Bachelor’s Degree in Marketing, Business Administration, Economics, Finance, or related field.
• MBA or postgraduate qualification is an advantage.
• Relevant professional certifications are desirable.

Experience:

• Minimum of 12 years experience in banking, fintech, or financial services growth roles.
• Proven track record in deposit mobilization and liability generation.
• Experience driving fixed deposit and retail deposit growth.
• Experience working within digital banking or fintech environments is an advantage.

Skills:

• Strong expertise in deposit mobilization and liability generation.
• Proven experience driving fixed deposit and investment product growth.
• Strong digital marketing and customer acquisition capability.
• Strong commercial banking and SME market knowledge.
• Analytical and data-driven decision-making skills.
• Strong partnership and stakeholder management skills.

Other Requirements:

• Strong entrepreneurial mindset.
• Ability to build growth structures from inception.
• Strong leadership and execution capability.

Salary
N600,000 - N1,000,000 / month.

Application Closing Date
20th March, 2026.