Social Media Marketer (Remote) at Links And Metrics Limited - Vectra Company Limited

Vectra Company Limited - Our client, Links And Metrics Limited, is a growth execution company focused on building revenue -generating marketing systems, not vanity metrics or posting for engagement.

They are recruiting to fill the position below:

Job Title: Social Media Marketer

Location: Yaba, Lagos
Employment Type: Contract (Hybrid / Remotel)

Description
We are hiring a performance-driven Social Media Marketer who understands how to:

• Turn content into leads
• Turn leads into customers
• Turn campaigns into predictable revenue
• If your experience is limited to posting, scheduling, or chasing likes, this role is not for you.
• This role is part of a larger growth system, not an isolated function.
• This role is part of a larger growth system, not an isolated function.

Core Objective of the Role
To design, execute, and optimize social media-driven growth systems that directly contribute to:

• Lead generation
• Customer acquisition
• Revenue growth.

Key Responsibilities
Performance Social Media Strategy:

• Develop platform-specific strategies (Instagram, LinkedIn, TikTok, X)
• Align social media with full-funnel marketing (TOFU → MOFU → BOFU)
• Build campaign-led growth systems, not random posting calendars.

Paid Ads & Media Buying:
Plan, launch, and optimize ads across:

• Meta (Facebook & Instagram)
• TikTok Ads
• LinkedIn Ads
• X Ads.
• Manage:
  • Audience targeting
  • Budget allocation
  • A/B testing
  • Scaling winning campaigns.

Funnel Creation & Optimization:
Design and deploy:

• Landing pages
• Lead magnets
• Sales funnels
• Work with tools like:
  • GoHighLevel / ClickFunnels / Systeme.io / Webflow (or similar).
• Optimize:
  • Conversion rates
  • Drop-off points
  • Funnel performance.

Content for Conversion (Not Just Aesthetics):
Develop high-converting content strategies, including:

• Hooks
• Offers
• CTAs
• Messaging frameworks
  • Collaborate with:
  • Designers)
  • Video teams
  • Sales teams.

Analytics & Growth Optimization:
Track and interpret:

• CAC (Customer Acquisition Cost)
• ROAS (Return on Ad Spend)
• CTR, CPL, CVR
• Build insights and iterate campaigns weekly
• Translate performance into actionable improvements.

Cross-Functional Execution:
Work within the ecosystem to integrate:

• Sales systems
• CRM workflows
• Automation sequences.

Performance Expectations (KPIs)
You will be evaluated based on:

• Cost per lead (CPL)
• Conversion rate (CVR)
• Return on ad spend (ROAS)
• Revenue contribution from campaigns
• Funnel performance improvements.

Not:

• Likes
• Followers
• Impressions (unless tied to revenue).

Requirements
Must-Have (Non-Negotiable)

• Minimum 2+ years experience running social media campaigns
• Proven experience with paid ads (Meta required)
• Strong understanding of:
  • Sales funnels
  • Customer journey
  • Conversion psychology
• Ability to drive measurable results (not vanity metrics).

Ideal Candidate Profile:

• Has worked on real campaigns with real budgets
• Has generated leads or sales directly from social media
• Thinks like a growth operator, not a content creator
• Understands that marketing = revenue system.

Technical Skills:

• Ads Manager (Meta, TikTok, etc.)
• Funnel builders/landing page tools
• Basic analytics tools (Google Analytics, dashboards, etc.)
• CRM familiarity (advantage).

Strategic Thinking:

• Understands marketing as a system, not isolated tactics
• Can connect:
  • Content → Traffic → Leads → Sales.

Execution Mindset:

• Fast, iterative, data-driven
• Comfortable testing, failing, and optimizing quickly.

Why This Role Is Different:

You are joining a growth infrastructure company that integrates:

• Marketing
• Sales
• Automation
• Analytics.
• Into one system designed to drive predictable revenue.

Compensation

• Salary: N100,000 - N300,000 / month
• Growth opportunities within the Vectra ecosystem.

Application Closing Date
17th April, 2026.

How to Apply
Interested and qualified candidates should send their CV, Case Study or Portfolio, Campaigns you’ve run, Results achieved (numbers required), and Short Breakdown (Max 1 page): How you would generate leads for a business using social media in 30 days to: career@vectracompany.com using the job title as the subject of the email.